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US Auto Industry Market Essay

Decent Essays

The U. S. auto industry's share of the market has experienced fluctuations over the past 50 years. These fluctuations have been caused by many reasons which include quality, price, and foreign competition. The Ford Motor Company, General Motors Company, and the Chrysler Corporation are the three largest manufacturers of automobiles in the world. These three companies hold nearly 75% of the market and produce over 8 million automobiles per year. The largest competitors of these three companies are Japanese auto producers that include Toyota, Nissan, and Honda. These three foreign manufacturers hold 20% of the market and produce about 2.7 million automobiles per year. They all have adopted e-business/commerce services and pushed the U.S. …show more content…

Sport utility vehicles bearing the Mercedes three-pointed star shuttle junior-hockey players through middle-class suburbs. A would-be Mercedes buyer has to choose among nearly 40 distinct models in 9 car and truck lines, with more on the way. Mercedes is hardly alone in expanding its reach. After the small BMW 1 Series arrives in 2004, its dealers will offer nearly three dozen models, beginning barely above $20,000. American and Japanese manufacturers -- indeed, the British, South Koreans and Swedes, too -- are also offering far more vehicles across much broader price spreads than ever before. Automotive News, a trade publication, counted 1,314 specific vehicle models in the United States for 2002, an increase of 42 percent in five years" (Cobb, 2002).
Next there are the marketing niches that automobile manufacturers are attempting to fill just to gain a minute percentage of certain markets due to the ability of automobile manufactures being able to produce so many vehicles in different configurations. Cobb explains, "This abundant supply is driven by customer demand for more and more variety, as Americans treat automobiles as fashion accessories and image enhancers. And after years of

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