Under Armour Is An American Athletic Apparel Brand

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Where They Are
Under Armour is an American athletic apparel brand that was established in 1996, and has been increasing their product offering and outreach ever since. While known as a premium brand in the US, Under Armour still has little global outreach in comparison to its competitors. However, with the slowly increasing brand awareness and their expanding product offering, Under Armour has continued to gain more and more market share. However, in comparison to their close competitors, Nike and Adidas, Under Armour is still a relatively new brand in the industry and has a long way to go before they can be competitively on the same level as their competitors in markets outside of North America.
The brand lives by its mission statement of “to make all athletes better through passion, design and the relentless pursuit of innovation” and their well-known vision statement of “Empower Athletes, Everywhere.”

SEAN - work here with talking about some of the numbers presented in the case on the charts and what it means for Under Armour. For example, how ____ increase on ____ table signifies ______ and that Under Armour is moving in the right direction.


Where They’re Going
As aforementioned, Under Armour has quite a ways to go to be on the same level as its competitors. Although, their goals and direction appear to be on the right path for

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