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Unhealthy Eating

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Unhealthy eating is a huge issue all over the world. It is a leading health problem among children and adults. As we grow, it is important to remain healthy inside and out. It is important to maintain a healthy lifestyle to live a longer life. Unhealthy eating leads to obesity in individuals, as well as chronic health issues like heart disease and strokes, hypertension, type 2 diabetes, and certain kinds of cancers. The state of Minnesota is currently facing high obesity rates and this campaign will help in reducing that rate. The goal is to make millennials understand managing good nutrition, dietary intake, exercise, and being aware of your health can all lead to a positive and healthy lifestyle. This campaign will focus on unhealthy …show more content…

Encourage millennials make healthier food choices. Instead of buying and eating fast food or junk food, they will shop at markets more and consume more fresh fruits and vegetables.
2. Increase in physical activity. They will see that physical activity is critical for lifelong weight management. Physical activity burns calories both during and after activity.
3. Reduce consumption of energy-dense foods. Foods that are energy-dense contain a large number of calories, mostly from fat and sugar. Foods and drinks can also be high in calories because of large portion sizes.
4. Decrease television viewing and screen time. Studies show that adults who watch more than two hours of television a day tend to weigh more than people who watch less than that. Children who watch more television have higher body weights than children who watch less. Watching less television allows more time for physical activity, and it reduces exposure to food advertisements for foods that are high in fat and sugar

long-term outcomes (behavioral changes, health improvements) 1-2 years
Our goal for 2020 is to see a smaller percentage of the population categorized as obese and a larger percentage of the population categorized as normal weight.

Specific is the What, Why, and How of the S.M.A.R.T. model
1. What? Bring awareness to our target audience about the effects of unhealthy eating which is obesity and other chronic health issues/diseases.
2. Why? To prevent obesity and chronic

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