Unrealistic Body Ideals And Eating Disorders

1313 Words Nov 11th, 2016 6 Pages
Unrealistic body ideals and eating disorders
One of the implications for the Carl’s Jr.’s advertisement of their new burger is that it portrays unrealistic goals for women. The commercial sexualizes women, and more particularly white women. The body ideal in the commercial is white, young, thin, sexual, vulnerable and attractive, which matches the general preferred type of women in media (Wood 243). The women are sexualized eating a burger, which does not even make much sense when looking at their bodies. The women watching this commercial and striving to get this body ideal, are not going to be eating many of these kinds of burgers if they want to achieve the unrealistic body type. However, this is typical for advertisement. No matter what the commercial is trying to advertise, sexually objected women can be used to sell it (Wood 242). Not only are the females portrayed stereotypically in this commercial but the stereotypical man is also depicted. The desirable image of men in general is shown “as strong, aggressive, and dominant” (Wood 243) and that is exactly how the men are depicted in this commercial. The white masculinity is praised and the male characters are shown with big muscles and beards. Their posture also contributes to the stereotypical picture of a masculine man. As mentioned earlier, their widespread legs illustrate power and dominance. Lastly, the fact that the men are focused on skimpy dressed women, makes them sexual aggressors.
Another difference…
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