Urban Decay

Nowadays, everything is heavily influenced by social media and makeup is no exception. Everyday makeup brands come up with new ideas on how to persuade the consumer to buy their products. Their new strategy is to collaborate with “Youtubers” with millions of followers to create new products; this is the case for the new Morphe palette. Morphe, an indie brand, released an eyeshadow palette in collaboration with Jaclyn Hill, a makeup artist with 4.5 million followers on Youtube. They created the “Morphe X Jaclyn Hill Eyeshadow Palette”, which sold out almost immediately (Statz). This palette has impacted the makeup world and became a must-have for any makeup lover.

Many users from YouTube gain fame because of their jaw dropping makeup skills. They perfect everything they can in the most artistic way. Their colorful eyeshadows can be seen from miles away along with their flawless porcelain skin. Unlike food and medicine herbs, makeup wasn’t created by Mother Nature. Makeup has been around since the 1600’s, each generation improving every cosmetic created. The cosmetic that people get eager to buy? The foundation. Foundation has been known for the way it covers imperfections, provides an even skin, and give the desired finished - matte or dewy. It comes in many different formulations, including liquid, cream,

According to the article Gentrification by Ajay Panicker, gentrification is the process in which urban communities “experience a reversal, reinvestment, and the in-migration of a relatively well-off middle- and upper middle-class population” (Hwang and Sampson, 2014, pg. 727). With this definition in mind, gentrification has affected my life. In recent years, New York City has been stricken down by gentrification, specifically in certain areas of Brooklyn and Manhattan. As viewed in the text, African-American and Latino communities are comparatively poorer and marginalized due to gentrification. The neighborhoods in Brooklyn and Manhattan were once predominately African-American and Latino. Presently, these neighborhoods have been overtaken

Because of its variety of products and general affordability, Maybelline is an easily-recognized beauty brand among women. This advert is promoting Maybelline New York’s new Lash Stylist™ mascara. Adriana Lima, Victoria’s Secret Angel and spokes model for Maybelline cosmetics, is the focus of this advert. She has perfect skin and makeup, enhanced by her bold,

You will love Online Beauty Secrets Long Lash Mascara that is manufactured from all-natural ingredients and inspired with conditioning Organic goodness. You will love how long-lash mascara thickens and lengthens and coats your eyelashes. Nothing but natural Beauty! Water Proof but cleans off easily.

Today on our Beauty Wars ring we have two mascaras that I’m currently using: Tarte Lights, Camera, Lashes and Urban Decay Perversion Bigger. Blacker. Badder. These two products replaced my old favorite mascara by Maybelline that I threw out the moment I learned about their animal testing procedures. I love so many products by Tarte and Urban Decay that it was a challenge to figure out which product works the best for me. But there is only one winner in our weekly Beauty Wars so the decision has been made. Read up the review and vote for your favorite product!

A consumer will always want to know how reliable the coverage of the product is. When using a foundation, coverage of the product is very important. Females use foundation to cover blemishes and discoloration. Is it more likely to be a drugstore foundation that is too runny, in need of multiple applications, is very oily and needs to be re-powdered and wears off throughout the day. While on the other hand, a high end brand will give full coverage, is not too liquidy nor too thick, only needs one application or layer, does not need to be touched up on, and does not need to be re-powdered. Therefore, high end products are more likely

Mascara? Yes, mascara is one of my totems. I can't live without it, I collect it, I love it. I am not a big fan when it comes to makeup, I just like the natural bronzer, blush, big lash look. Each tube of mascara in my photos is different in how it looks, feels, and makes me feel. I use one of them on a daily basis, another for a big night out, and that other one for a dramatic finish on both days. Mascara is fast, easy, and powerful.

this mascara is working to give your lashes a larger size and composition also rich in natural wax and vitamins help boost color eyelashes and lengthened as it protects the sensitive eyes, and also helps to highlight the lashes without causing contiguity.

a great lash look? Try 3D Fiber mascara! This is a two part system of gel-like

Makeup has been around for thousands of years. In places such as Egypt, woman used kohl to imitate what we now call eyeliner. In China people stained their nails with beeswax, gelatin, and eggs to represent social classes. Blood, flour, rice, and various plants such as mint leaves, were other ways people achieved the look of wearing makeup. Cosmetics can be used to clear up your skin, hide imperfections, and enhance the faces natural features. I started wearing makeup in fifth grade. I saw my mom using it and wanted to try too. I started with the basics and eventually developed a love for makeup. It is fun to go shopping for makeup and try out new products. Some of my favorite makeup brands are Too Faced, Benefit, and Maybelline. I use to wear makeup to school everyday, but now, to save time i just wear it on special occasions or to go out with my friends. Woman and men use makeup to express themselves and to feel more confident. In Ancient times both woman and men used “makeup”. Today, it is much more rare for men to use it. However, recently young men such as James Charles have made appearances in famous makeup magazines including

The mascara’s visual is black and white, it is centered in the middle of the sheet on a white translucent background; the mascara’s wand is located next to the mascara tube with a wedding ring and band thoroughly attaching them together. To plenty of people, this advertisement is boring with not much “pizzazz”, which most people desire. “From the very beginning we want our clients to recognise us as the smart choice, always innovating to deliver high quality, effective, safe, Allergy Tested, Fragrance Free products that are designed for living and enhance her natural beauty, every day” (Clinique). Some consumers may also feel that if you want them to spend their money on an item, the advertisements and product need to be convincing and interesting to catch the consumer’s eye. This ad and product portray complexity while maintaining a level of simplicity, which makes it appealing.

L’Oréal Paris introduces new voluminous Miss Manga mascara featuring the 360-flexor brush to build bold volume with

The target market for Maybelline’s Great Lash Mascara is primarily women between the ages of 15 and 35. Because of this large age gap, Maybelline over the years has become a more contemporary brand for all women of all races. They have done this by providing foundation shades in a wider range of colors and introducing products that women of any age can use. Maybelline also produces different products for each country that they distribute to. Each ad within an ad campaign is altered slightly or tremendously to better suit the culture it is marketing to. In the U.S., a large percent of females begin to use makeup before the age of 16. As a girl uses Maybelline Great Lash Mascara, a well-known product, it could have possibly been bought for her or given to her by her mother. With this specific product being around for many years, many women have grown to be brand loyal to it. As a young woman grows into adulthood, the cheaper mascara option of Maybelline Great Lash can be compared to other brands of higher price. Other competitors can provide a product that a consumer can reach for as they grow and can begin to afford to spend more on a better quality or different formula of mascara. This can relate to income or social class within demographics as well. Some women choose this specific SBU because of the affordable price and what they expect out of the product. This specific product is a simple mascara that lengthens and darkens lashes. As these consumers grow older, they may

M.A.C is a part of the cosmetics industry in a market economy. The firm is in a monopolistically competitive market because the barriers to entry are relatively low and there are similar substitutes for M.A.C. products. However, this is only true for the makeup market as a whole. For example, a small firm can pop up from an individual using beeswax and color dye in her kitchen to enter the market. Although this is the case, to reach the level of high-end makeup brands that M.A.C. is at, a firm needs factories and massive quantities of products for manufacturing. The high-end makeup market is still monopolistically competitive but it is the prices do not reflect supply and demand and there are barriers to entry or exit the market.