preview

Usa Furniture Manufacturing Industry

Better Essays

Executive Summary The following report is providing a overview of the furniture manufacturing company Adorn expanding its sales operations into a foreign country and the consequences of such a decision. The assignment covers: The decision to go global and how to Adorn should choose which country to expand its operations into. Discussed are such aspects as G.D.P. and demographic trends The U.S.A. is the proposed country to expand into. With this, data was gathered from many different sources to analyse the country and trends of the U.S. economy. Analytical tools such as P.E.S.T., S.W.O.T. and Porters Diamond Model are used to better understand the environment with in the U.S. and how Adorn needs to adapt to those markets. Also …show more content…

"Our market share came up to around 7.5 percent last year on the back of some lack of products in certain key segments. This year we expect to be just over 8 percent... which means we are in a growth phase." Thousands of jobs are on the line in the automotive industry and vehicle manufacturers and car parts producers have approached the government for loans. Whitfield said Nissan S.A. had escaped the worst, but was not unscathed and has shed 180 jobs.”” Globalisation could be attained through the company’s comparative advantage of low cost and high automation combined with a well planned and implemented strategy. Analysis of Globalisation There would be negative aspects to globalisation, so a detailed analysis of the proposal needs to be undertaken. First, a country needs to be identified as best suited for our expansion plans. For this we would look at potential geographical regions that have our target market within and the amount of potential clientele within these regions which logically would give the greatest potential of return for ever resource invested. These locations which would be identified as having: • Highly developed education and infrastructure allowing growth of business in the country. • High manufacturing input costs, with high labour costs and/or limited raw materials which would assist in local competition in the region being easily competed against. • Also a country that has with low import costs and barriers. Trade

Get Access