Use Of Sexual Imagery In Advertisements

Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to

Jean Kilbourne’s film, Killing Us Softly 4, depicts the way the females are shown in advertisements. She discusses how advertisement sell concepts of normalcy and what it means to be a “male” and a “female.” One of her main arguments focuses on how women aspire to achieve the physical perfection that is portrayed in advertisements but this perfection is actually artificially created through Photoshop and other editing tools. Women in advertisements are often objectified as weak, skinny, and beautiful while men are often portrayed as bigger and stronger. Advertisements utilize the setting, the position of the people in the advertisements, and the products to appeal to the unconscious aspect

Advertisements are literally everywhere, from ad pop-ups on your computer to the billboards you can see driving down the road. The purpose of these advertisements are to sell a specific item to an audience. The audience being the consumers and the ads being products such consumers purchase, the advertisements try to persuade the viewers that they need that item and that they should buy their companies product. While Schneider alcoholic beverages attempt to sell their product to adults through their advertisements by using very suggestive advertisement method which sexualized alcohol. In addition to using ethos, pathos, and logos to draw in their audience. Lastly, how this sexualized imagery is effecting the world

Sex has been implemented as an advertising tactic for a long time. For example, in the 1910s an ad from Ivory Soap displayed naked sailors soaped up, waiting for a friend to hose them down (Smith, 2017.) Sexual themes have not let up since then. Sorrow (2012) notes a study constructed by Tom Reichert where he found that from 1983 to 2003, the rate of sexual ads increased from 15 percent to 27 percent. Smith (2017) examines a recent ad by Calvin Klein that depicts an orgy. However, regarding this ad, outrage broke out. This brings up the idea that sex does not sell. If sexual ads are creating a negative

As stated by Fite, Fite, Mcelwee, Neal, & Smith (2000) sex in advertising can be viewed as unacceptable and poor in taste by some viewers and acceptable or essential to others. The debatable issue of does "sex sell" has become a great importance to society as well as the advertising companies. Random students at Northern Kentucky University were interviewed by Fite, Fite, Mcelwee, Neal, & Smith (2000), about there opinions of the use of sex in advertising. The students had several different opinions, here are a few examples:

Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldn't even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing.

In the media we still tend to get unrealistic images of women in magazines, documentaries raising awareness, newspapers putting images of cat walk models whom size zero, the media commenting only thing is beautiful and tokenism. The adverts that make the user flawless, less wrinkeld and beautiful offer an unrealistic representation. Adverts such as Lancome and Maybelline feauting Christy Turlington and Julia Roberts were deemed to be unacceptable as they didn 't offer realistic representation of how the users would look after using the product. The advertising standards authority said that they were deemed to be unacceptable, generally beauty adverts receive alot of complains. MP Jo Swinson succeeded into getting both of these adverts as they were overly airbrushed.

Advertisers around the world face one of their biggest challenges today which is to be able to break through the massive amount of commercials and advertisements that people see each day. The average person is opportuned to see about 2,500 advertisements each day. These advertisements can be from a commercial about a detergent that makes your cloth smell really good after washing it to another commercial that is about people seeing you as a celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from the other commercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service.

When faced with the question – ‘Do you ignore advertisements?’ most people claim to pay no attention to them. However, the messages are getting through on a subconscious level, whether we like it or not. A prevalent sentiment that most advertisements portray is that it’s necessary to emulate the body image of a model; even if they are digitally enhanced. The Ramifications of this are insane, contributing to health issues and misuse of supplements in both women and men. We need to become aware, are raise awareness about the negative impacts linked to the body image that advertisements portray. A Multitude of advertisements are culprit of this, although, only two significant ones, an AXE Body spray add, and the Victoria’s Secret ‘The Perfect

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

One will see a white female with pouting red lips and the very petite body that resembles a thirteen-year-old girl. The extremely artificial women and the heavily photo-shopped pictures in these ad’s create a norm and make those women who look differently, feel insecure of who they are and make them feel as if they are less of a woman, for example they tend to over represent the Caucasian, blonde with bright eyes, white complexion and a petite body. This is an unattainable beauty for most women, which has caused many to develop issues such as eating disorders, depression and the very much talked about these days, anorexia.

The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60. The advert seeks to get a cheap laugh from the target audience with the image of the woman in a sexual pose and the picture of the beer. The ad promotes the idea that beer is the most

For instance, when you look at commercials or ads for tools or so-called man food, all you see is half naked women promoting the product. One specific example is energy drink commercials. Many energy drink commercials have girls dressed in bathing suits (or other skimpy clothes) running around, dancing, or doing some kind of activity to somewhat show how these energy drinks work. And although these women are performing some kind of energy using activity, it is there sex drive that attracts men to these products and what makes them so popular. Like Taflinger says, men consider her beautiful because, to a man, beautiful and sexually attractive are virtually synonymous. Therefore, it is easy for advertisers to get a man?s attention by using women?s bodies and associate getting the woman with buying the product. The advertiser is playing on his instinctive rather than intellectual view of the world, thus the ad spends no time discussing her qualifications for sexual desire and her mere existence is enough (Taflinger). Moreover, most men are aware that women are less concerned with mere anatomy, since they are looking for more, thus advertising can show the woman and sell the product on the basis of ?women want this product in a man. Get the product, get the woman? (Taflinger).

In the marketer’s eyes, in order to attract people’s attention on what they want is to first segregate the commercial in to which type of person the product is going to be sold to, then break it down in an obvious way – showing major differences in the general public’s interests, sorting ‘the consumer’ down to a more focused group of people; as if one were looking past a continuous stream of red squares, then notice’s a blue square, he or she will notice the blue square standing out from the red squares; the blue square being the advertisement that fits to that person’s personality. For example if there was a commercial for a truck produced by a typical American organization, the advertisement shows masculinity and manliness in extensive ways, with mud, heavy weights, and other things. With a Victoria’s Secret advertisement, the milieu is very sensual and scandalous, showing light colors such as pink or white, all while having a soft, fluffy tone to it. There is no escape in gender roles and profiling when it comes to marketing; people who want to sell their product will use the most effective means necessary, no matter if it is morally sound or not . If companies were to have general broadened commercials, then summarize a product and ends up not narrowing down to specific consumer needs, then in most cases it would not interest the customer and could quite possibly render the purpose utterly useless.

Sex is everywhere you turn. Victoria’s Secret is notorious for their ads that plaster billboards and the sides of buildings, featuring scantily-clad women suggesting an obvious sexual air. The bags you receive at Abercrombie feature half-dressed models, often two of which may be kissing or touching one another. These sexual images are far too present in the every day lives of young children, much younger than what used to be acceptable. Aside from this moral questionability, ads such as these often contain images of unrealistic body types, which exploit insecurity to make consumers use their product, the result of which can be dangerous to mental and physical health. Finally, when I see ads like the one to the right, and rack my brain