preview

Using Ethos To Appeal To The Speaker

Satisfactory Essays

ETHOS To use Ethos is to appeal to the character of the speaker. That is, a claim may be argued and may be supported through a reference to the reputation, character or authority of the speaker. For example, I will never steal from the cash register because I have been employee of the month for three consecutive months now. As far as our colleagues know, I am a kind and religious person who has been very helpful to my fellow employees in this restaurant. It does not make sense to accuse me of stealing the money. PATHOS To use Pathos is to appeal to the emotions of the reader or the audience. The primary goal is to persuade the reader or the audience through the use of key words or language that appeal to the feelings of a person. For example,

Get Access