Using Social Media For Startups Essay

Social media, Facebook specifically, has become one of the most successful forms of websites on the Internet. According to Facebook Company statistics (Info, 2016) there are over 1.65 billion monthly active users as of March 31, 2016. Additionally there are 1.09 billion daily active users for

Since the Bulletin Board System there has been hundreds, and counting, of social networks created: most notably Twitter, Facebook, Kik, Snapchat, and Instagram. Today there are just over 3 billion active Internet users (45% of the world’s internet users), 2.1 billion of those people have social media accounts (Jeffbullas.com). People use social media for many numerous reasons. Most use social media to stay close to relatives and maintain social ties. Some of people’s most essential daily needs are accounted for by social media: whether it be interacting with friends or coworkers, following politics, or following the latest fashion trend set by the Kardashian

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Facebook, being the most popular, has over 24 million active users per day, which is 37.5% of the population. The beauty of social media is that users have an environment where they can share posts, photos, videos, and even music to people around the world instantly. Social media is evolving

Business people across the globe have found that social media sites such as Facebook and Twitter can help build and maintain a client base. Life coaches like Bonnie Bruderer, the innovative creator of the Vision Board, have found that it's essential to continue to link with present and potential customers in each and every way. No new media stone can be left unturned.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Often when we’re bored we turn to social media for entertainment. We can check up on family friends or see what the hottest celebrity is up to. Then before we know it, our simple amusement becomes a huge distraction. The amount of people we can connect with on social media is endless and they are all so unique, we can

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Many small business owners are wading in the waters of social media, struggling to figure out how to use Facebook, Twitter, Instagram, LinkedIn, Snapchat (the list goes on...and on..) etc. to grow their brand. Although most small business owners are using social media in some capacity, it has become clear that developing a social media strategy is not as simple as it seems. It’s easy to believe that since millions of people are using social media, we should just be able to build brand recognition by simply posting content...right? Yet, when we start delivering content, posting well written blog posts, and making offers through our various social media channels, we find out that people may not be as interested as we originally believed.

This means customers can now broadcast their feelings about a business to thousands of people instantly. This has led marketers and small business owners to turn to the Internet as an avenue for cost effective marketing (Phillips et all, 2010). Small business owners can use email campaigns, advertise on websites and word-ofmouth viral marketing at a fraction of the price of traditional advertising. For instance a magazine ad can cost thousands of dollars, yet an ad on Facebook may only cost a few cents each time a person clicks on it (Barnes & Mattson, 2009). In 2010, there were 221 million internet users and 9 of 10 internet users visited a social network at least once a month (Sass, 2011). This provides small business the opportunity today to access millions of people at no monetary cost, something which was only a dream a few years ago (Lacho et al, 2010). Businesses are turning to Twitter for instance, as they look for simple, inexpensive ways to promote their business and disseminate the latest industry information about their company. Twitter is also a tool small business can use to manage their online identity and find out what their clients are saying about their company or competition (Geho et al, 2010). Social media sites can “propagate positive messages about products, raise awareness and organically recruit additional members, all which can provide powerful competitive

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.

Using social media to reach out to the client is affordable compared to other means of advertisements like printed media, televisions or even radios. Having a social media platform or website as Rapp, Beitelspacher, Grewal, and Hughes (2013) argued allows one to advertise and promote a company without incurring high expenses. These platforms and websites are also customer friendly they are satisfactory and convenient to the customer. They offer customers opportunity to access

Social networking is helpful for everyone that knows how to use networking in their everyday life. Social Networking is not only going on nationally, It is a vast group, that’s been going on internationally. People from all over the world take part in it. It has information about anything. Anything new, everything old and whatever the reader wants to know. Facebook, Twitter, Instagram and Pinterest are few of the important Social networking sites that are playing an important role, now a day in the life of a person. As of July 2015 there has been a huge increase in the number of people who has started using social networking websites more and more. “76% of American adults online use social networking sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest, as of July 2015, up from 26% in 2008”. (Social Networking 2015). This shows how much increase in social networking has in adults, who are relatively new to this. The youngsters are way ahead and around 98% of the young users are found on the websites like Facebook and Twitter.