Disadvantages Of Social Media

Every social network have their own functionality or tools that allows a business to promote its identity and services. We need to understand that the development of the social media was primarily targeted to the casual internet users who are very much inclined in today’s technology and services such as creating information, content and other types of media such as text, photos and videos. As day goes by, developers are very much keen to enhance the experience of the social media, they were able to apply on how can a businesses to take advantage of the tools and functionality of a social media to the potential

Social media has taken the marketing world by storm. Today, not only do companies have a dedicated Website,but organizations, representative of all industries and sizes, also have a blog, Twitter account, Facebook page and a Youtube channel (Wetpaint & Alimeter, 2009). In fact, social media is the number one activity on the web. Because of this, companies view social media as a critical component to its overall marketing strategy, especially since these tactics are cost-effective and produce results (Wetpaint & Alimeter Group, 2009).

Currently, the business world is rapidly changing due to technology advancement. Every company needs to catch up to the latest trends to be able to survive in the industry (Olsen, 2005). Turning into the digital age, online marketing like social media are now being used in most organizations. It is a good opportunity for companies to apply digital marketing to their marketing activities since it is much cheaper and affordable than the traditional marketing methods. Moreover, online media will enable marketing team to get customers’ feedback about their products and services in real time and improve what negatively affects their company (Irwin, 2011).

When many people think of and use social media they only think of it from a personal view. However, more and more companies have discovered that this electronic network can be used for business purposes as well. Social media can provide a platform for companies to share knowledge and opinions, and announce information to their audience of followers. It can also generate valuable data about how a company’s customers think, shop, vote, and spend their leisure time. Many companies have incorporated social media in their business to better communicate with customers, better communicate with their supply chain, educate, and increase their visibility. Today’s marketplace is highly competitive and it is crucial for companies to think of innovative new ways to stay ahead of the competition.

It is also important to note that social media has aided the process of communicating and doing business by improving the kind of interaction between the customers and the businesses. Social media platforms have the potential of making organizations to build a more solid and lasting relationship with the current and the potential customers of the organizations (Oyza, & Edwin, 2015). It is also important to note that businesses could use social media platforms to communicate to their clientele of the changes that might happen in the organization while at the same getting

Social media tools like Twitter and Facebook have taken the world by storm, as is expected of any social networking platform of such colossal magnitude. According to a survey from Constant Contact a company that facilitates social marketing, there has been a rapid increase in social media use to promote businesses. Nearly three-quarters of all small business owners are now turning to social media as a means of marketing their business. The 2012 Social Media

Social media poses significant obstacles and opportunities for companies. As Qualman (2010, p. xiii) states, social media pervades literally every facet of a company's existence, yet despite this (or perhaps because of this) social media seems to resist easy definition. For the purposes of this paper, social media refers to the ways in which a company communicates using digital media. On the one hand, there are a number of ways in which a company can now market themselves to the public; on the other hand, a company accustomed to traditional marketing strategies will be negatively affected if they do not integrate social media strategies. In this paper, a number of strategies are provided for online marketing, relating to advertisement, customer service, and communication within the company itself.

Through out the year, we have seen the development of social media evolving. Social networking sites such as Facebook, Myspace, Twitter, Instagram etc. are not to post personal photos from your vacation or parties with friend anymore but also a tool for your business. A vital tool that is, social media has became a powerful marketing tool if it is used correctly, it can guide the customers from their social media site to their actual business site where information is provided much more in detail.

Social media marketing is described by (Grant, 2010) “as a term that refers to using social networks such as Twitter, Facebook, You Tube, and Digg, as well as blogs, forums and other online communities to reach online consumers.” Social media marketing has given companies a profound opportunity in reaching

Social media has opened up a new range of possibilities for brands and marketers all over the world. Social media refers to a collection of websites and applications on the internet that facilitate interactions, communication and the distribution of content created by users on a large scale (Cooper, 2016). In general, social networking sites, blogs, content sharing websites, commerce communities and business networking websites are all categories of social media (Mangold and Faulds, 2009). The most common form of social media is social networking sites, which can be classified as internet based services that allow users to create profiles, connect with other users and view content created by themselves and their list of connections (Ellison, 2007). In addition to traditional marketing techniques, companies can use online social media platforms such as Twitter and Facebook to sell products and services, spread brand awareness and most importantly, interact and engage with consumers.

Singla and Durga’s (2015) research proposes an explanation for the competitive advantage by using social media in business marketing. The article presents the benefits of internal and external use of social media within an organization. These values include processes of the value chain, and the influence on sales and marketing (Singla and Durga, 2015) . Incorporating social media can contribute to the overall success of a company by providing a unique approach highly targeted marketing (Assaad and Gomez, 2011). Individuals use social media platforms to obtain information about a given business, due to the frequency and timely information that is offered by the business social media sites. Businesses have the opportunity to post about the latest products, services, or upcoming events so their publics can stay up-to-date (Ozya and Edwin, 2015). Social media provides marketers and retailers with a convenient and accessible way to reach consumers and allows consumers to purchase more through the internet

Everyday hundreds of millions log on to some type of social media; it is estimated that there are over one billion social media users around the world. The shift in costumer behavior has come to no surprise due to the rapid advancements in communication technology. Therefore, companies are finding it necessary to modify their approach to marketing strategies, because social media marketing has proven to play a significant role in amplifying consumer interest. Although, old fashion techniques of advertisement have proven to be effective throughout history, digital and social media marketing has increased its relevance dramatically and has become the key to marketing success in the 21st century because, social media connects consumers with suppliers easier, it helps keep a healthy business-customer relationship, and it is effective in reaching a large audience.

The rise of technology has shaped our generation in so many ways. As a child, I remember going to the library and checking out books when I had a paper or project due for class. As I got older the need for finding books or publications for research purposes decreased considerably. As I entered middle school, a class was being taught on computer literacy, and looking back on that class I see how important it was to get started early. I can only recall one time in the last three years where I stepped foot into a public library, and that was to place my vote for the 2016 presidential election. The fact that I can hop on my phone, and search anything I could possibly want to know about, and that information be displayed in a matter of seconds is an amazing and wonderful thing. The downside to the capability of information at your fingertips is that it causes people (including myself) to be lazy. Vocabulary and literacy levels are lower now, because you don’t have to read several books to find what you are looking for. I loved reading for pleasure when I was younger, and still do, but that was because I was required to read more to find answers to questions. Siri and Google have almost eliminated the need to do such research.

Social media is presently one of the best opportunities that is available for a brand to connect with the prospective consumers. Social media can also be treated as a medium for the socialization. For the businesses, the social media is a marketing opportunity for transcending the connecting between the consumers and the companies. The influence of the social media is infiltrating various aspects of our lives(Arca, 2012). Social media is constantly rising and the impacts of the social networking is penetrating in almost all businesses Social media are often used for spreading the knowledge about the changing opinions of the people. Important marketing tactics are applied to these social networks for better outcomes. Businesses with a well-established and ethical social media platform have more chances to become successful in the competition of the social networks. This research report comprises of the detailed explanation for the advantages and the disadvantages associated with the social networks. A rigorous analysis for the subject has been done in the report.

MS LOPEZ I AM AWARE THIS IS NOT ACCEPTED LATE BUT MY WIFI HAS BEEN DOWN SINCE YESTERDAY MORNING AND I JUST GOT IT UP AND RUNNING IM SO SORRY THE ACTUAL ESSAY IS EXACTLY 750 WORDS!