Valentine's Day Crisis Summary

I. Purpose for this investigation is to pin-point problems within the Roanoke branch of Phoenix Advertising which have led to the recent resignations of an art director and an account executive, increasing client complaints about quality of work, productivity and demoralization of employees within that branch.

“Love and Other Catastrophes: A Mix Tape” is a work by Amanda Brown that makes everyone recall a relationship at one point in their lives. The music we listen to tells a lot about what we are going through, and in this story, the author is going through a breakup. Despite all of these songs on this list, there is a song that is not. “You Always Hurt the One You Love” is a song by the Mills Brothers that was released in 1957. Without a doubt, this song should been included in this work.

Beers quickly exploited her charisma by instituting a process that conformed to Beer, Eisenstat & Spector 's model for effective organizational change. First, Beers immediately mobilized commitment to change through her videotaped appeal to all 7,000 Ogilvy employees, as well as in one-on-one meetings with executives. In addition, Beers gained valuable perspective by meeting with 50 clients in 6 months. In each instance, Beers relied on her charisma to coax shared "expectations and dreams" from internal and external stakeholders. Clearly, by asking each group what they can accomplish together, Beers sought a shared vision of how Ogilvy could organize and manage for competitiveness. Her rallying point: Brand Stewardship.

Jet-blue Airways is American low cost airline head quartered near New-York city. It’s foundedin August 1998 by David Neeleman with Joel Peterson as a chairman and David Barger as apresident and CEO. By late 2006,like some other airlines, JetBlue faced some softening demand and high cost due to the increase in fuel prices. Barger realizes that JetBlue needs to take further steps to slow its rate of growth. Barger was not sure about the reductions across E190 and A320. The E190 showedpromising growth opportunities and challenges for JetBlue. At the same time, the A320 wasconsidered as proven plane that had succeededover past 6 years. Most of the airline industries were using hub-and-spoke system and point-to-point services. Due to this service, South West Airlines showed consistent profits. After September 11th, the airline industry experienced trouble due to attack. Looking at the history of Jet-blue, it started with just 10airplanes in 2000 and by 2011 the company planned to have 290 planes in service. To support customers, Jet Blueprovided

The second major strategic issue facing JetBlue is that it needs to attract customers. Initial customer response has been strong, a function of low fares, strong customer service and new airplanes. The company's first year growth objectives have it trying to go from none-existence to filling fifty-three flights per day. This will require an extensive marketing effort for each new market in which it operates, especially as the company is not affiliated with any airline groupings that might drive business from other carriers.

For JetBlue there is a need to ensure that the brand is seen as different. The firm has developed differentiation in the way that the service is offered. From the beginning the firm has used the entertainment options as a way of setting themselves apart (JetBlue, 2012). The service level is reflected in the way the brand has been marketed to support differentiation and show the airline in a different light, For example, in one advertisement which starts of as a typical airline the audiece hears

JetBlue had made significant progress in establishing a strong brand by seeking to be identified as a safe, reliable, low-fare airline that was highly focused on customer service and by providing an enjoyable flying

The goal of this paper is to explain the prominent success of Southwest Airline in the United States through a single case study analysis making use of the McKinsey’s 7-S framework. Developed in the early 1980s at the McKinsey & Company consulting firm by Tom Peters and Robert Waterman, this framework looks at 7 internal factors (Structure, Strategy, Systems, Style, Staff, Skills, Super-ordinate goals) which, according to its authors, need to be aligned for an organization to be successful. In this paper, we will analyse each of its internal elements through the case study “Southwest Airlines in 2008, Culture, Values, and Operating Practices”.

With increasing social media pressures, Susannah Winslow, the general manager of Downcity Motors, is considering terminating a star salesman, James Kenton, for his inappropriate Facebook posts about the company. Winslow’s family business, Downcity Motors, owns a few luxurious car dealerships, including BMW, Range Rover, and Mercedes-Benz. Due to Downcity’s upscale clientele, Kenton felt that a recent launch for Downcity’s Mercedes-Benz dealership was lacking the marketing edge needed to communicate the value of its products to such affluent customers (Lopiano and Watson 3). During said launch, Downcity offered its clients free soda on a plastic tablecloth, which was an unacceptable marketing strategy to Kenton (Lopiano and Watson 4). As a result, Kenton shared his frustrations with his employer on Facebook. However, this was not the first time that Kenton wrote negative posts about his company. Overall, Winslow is unsure of how to handle

In April 1985, Donna Dubinsky attended the “Leadership Experience” seminar. Ms. Dubinsky thought that Ms. Coleman used this seminar to “lobby for her cause.” Ms. Dubinsky began to see her own disillusionment as part of a larger problem where the executives were “confused, demoralized, and critical of the company.” She ended the seminar with the realization that proposed distribution strategy was “so radical that it would shut the company down.” So the next day she met with Bill Campbell who was Roy Weaver’s manager and presented him with an ultimatum. Ms. Dubinsky wanted thirty (30) days to develop her own distribution strategy proposal or she would leave Apple.

"The Customer Comes Second" is an account of the management and leadership style of Hal Rosenbluth, the Chief Executive Officer (CEO) of Rosenbluth International, a global travel management firm that was founded in 1892 by Marcus Rosenbluth, Hal’s great-grandfather. The premise of Hal Rosenbluth’s management style is just as the title of the book suggests; concentrate on your employees first and your customers second. I found the management practices outlined by Mr. Rosenbluth to be innovative and applicable to all types of business, not just the travel industry. I was also very intrigued by some of the creative employment practices used by Rosenbluth International as well as their fight to stay alive in the travel

The critical factors in the successful transformation of British Airways were changing the culture of the organization for the employees and the consumers. British Airways embarked on an aggressive media campaign that helped change the “face” of the airline. Their new tag line was “The worlds favourite airline”. Customer service became the number one priority for all employees. Lead by Colin Marshall, “an enabling culture (was put) in place to allow customer service to come out, where rather than people waiting to be told what to do to do things better, it’s an environment where people feel they can actually come out with ideas, that they will be listened to, and feel they are much more a part of the success of the company” Jick (2011)(p.30). A “Putting People First” (PFF) program was instituted for all front line employees. This helped to unify the employees with the new vision of customer service first for the company. During these two day mandatory meetings, all front line staff interacted with all levels of managers and leaders on an even playing

has sucked his blood and hers and he is now using this flea as an

Jamie Turner faces a difficult situation at Modern Lighting Industries Inc. (MLI). The company is struggling financially and has recently been acquired by a larger firm. Turner was hired as Vice President (V.P.) of marketing and sales by company president Pat Cardullo. Turner was all but guaranteed Cardullo’s position in less than two years when he was hired. However, six months later, the young manager’s future at the company is in serious jeopardy. The root cause(s) can best be summarized as: The denigration of their relationship; which can be traced to two main issues.

This case study begins with Paul Kennedy on a slow morning commute in Cleveland. During his drive, he’s worried about his wife and family, his boss, his associate, a stranger in a nearby vehicle, and even about the state of the Cleveland Browns. He is also excited about his plans to expand Daner Associates into the European market and his impending promotion to CEO. But when Paul meets with his boss, Larry, that afternoon, he discovers that he has been misreading signals. Larry is actually considering Paul for the number two role in the company and considering promoting another Daner executive, George, into the CEO position.