Valentine's Day Crisis Summary

Satisfactory Essays
Liberty University
To implement a corporate advertising program at JetBlue would be beneficial in their public relations issues stemming from the customer service snafu they experienced while planes sat on a tarmac. However, in JetBlue’s situation a corporate advertising program would not be sufficient to overcome the customer service and communications issues stemming from the Valentine’s Day crisis. What JetBlue needed was an overhaul of their company culture which needed to start at the top. David Neeleman recognized this when he discovered how many employees lacked the necessary training to assist during a crisis. This lack of training, combined with the weather, is what ultimately caused all of the delays in getting people
Get Access