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Valuation of Startup Companies

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The valuation of a business is a critical element that depending on the accuracy of the valuation can be the difference between large positive returns or devastating losses for investors. The importance of valuation is why differing methods are always being debated and analyzed. The valuation of traditional companies with historical data and comparative industry examples can be a bit confusing for the average person but with practice they really are not overly complicated. The discounted cash flow method, or DCF, is a widely academically accepted method that uses the concept of the time value of money to discount future expected cash flows. While often these DCF calculations can be fairly straightforward, there are instances where …show more content…

The valuator needs understand the size of the markets being served, the probability of successfully entering those markets, and the time needed to achieve the projected market share. Additional aspects to be considered are the costs of product development, bringing the product to the market, and the ability to make subsequent improvements to the product or service (Goldman 2008). The valuation of a startup companies management team is a very important determination of the potential growth associated with a startup company. “Estimates of the company’s growth potential are often based on the valuator’s assessment of the competence of the management team and their ability to successfully exploit their opportunities” (Goldman 2008). A critical evaluation of the management team is a great place to start when valuing a company with little to no sales history. There are some critical aspects of a successful management team that an investor must consider when evaluating the management structure of a startup company. Some of these critical aspects include:
- Strong focus and attention to cash flow
- Willingness to admit mistakes and adjust
- Adherence to a clearly defined action plan with timetables and performance benchmarks
- Clearly defined responsibility and authority
- Understanding of and reliance on risk analysis
- Relevant experience and contacts. A network of advisors, potential customers,

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