Vans Maxed Research Paper

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

sale of Nike’s high-margin products to high-end customers. Regardless of the low cost of the World Shoes, they

(d) broadened its promotional mix: through triple crown series, vans warped tour, vans skatepark, and endorsements of athletes, Vans enhanced its brand image by really caring about athletes, core sports and entertainment.

Obviously, there is a big number of driving forces in the athletic footwear industry. Each of these driving forces has different impacts—some of them can have a more considerable effect than others on figuring out how much cross-company differences influence market shares and a number of units sold. The first line of most influential factors includes comparative prices, S/Q ratings, and a number of models offered among the footwear competitors. These three most important competitive forces affect customer decisions of which athletic footwear brand to choose. Furthermore, the decisions of customers whether to purchase one brand or another are also influenced by such forces as advertising, celebrity endorsements, the number of independent retail

There are other footwear’s that provide the same level of comfort and satisfaction such as the shoes designed by Nike, Adidas, Bata etc. as well as sell at a competitive price.

Nike tells a story because they inspire and motivate all kinds of athletes to get up, get moving, and accomplish their goals. Nike tells their story through advertising, which is based off of an old age tale where a hero is pitted against a great foe, and after a great struggle, emerges triumphant. The hero represents an athlete struggling to accomplish their goal, and when they do, they become victorious. Nike stands out because of their logo, products, catch phrase, and their sustainable business practices. Nike’s customizable shoe feature, Nike ID, and their sustainable business practice where they transform old shoes into materials is what makes Nike stand out. Not to mention, their iconic swoosh logo and their famous “Just do it” catchphrase

During WWII, the Holocaust took place; meanwhile, over 62% of the 6 million people killed were killed from being gassed. The Germans were looking for a more efficient way to kill a mass amount of people and they could not stand the idea of having a gas chamber in a fixed location(Beer, "The Final Soultion"). Their want to kill more people led to the creation of gas vans. However, there were other ways to kill people by gas that were also very effective. By using gas vans the Einsatzgruppen realized that they could make the mass killings more secretive and efficient than any other form of a gassing death. The first use of gas vans was in Poland around the year 1939(Halbersztadt).

there's an emotional connection that fans make when they see their sport heroes endorsing a line of shoes. it's something that they both physically and emotionally identify with. maybe they even think in their heart of hearts that the equipment will help them play a bit better - maybe not. but consumers always seem to walk a bit taller and jump a bit higher when they get their hands on the season's newest models. they certainly claim bragging rights, according to

As the brand name of Nike continue to soar, other companies in the industry; learning from the success Nike has experienced, start focusing more on brand development to keep up with the increasing levels of competition. These companies resort to brand maintenance, which has become the main target in this industry due to product differentiation made by Nike. Nike, being market-advantaged, produces an extensive range of products, through which it gains a balanced level of profits. This has influenced rival companies to initiate a new range of products in their businesses too. Previously these companies had high risks of failing in business, if their single products did not appeal to the market. Due to the impact of Nike’s business strategy, the other companies are also enlarging their product range,

I think the Vans store is the best store. It is the best store because it's got all the clothes you'll ever need. It is better than old navy because old navy sucks and old navy has used clothes and who wants to wear used clothes. Vans have the best shoes because they are BMX and skate friendly. There are other BMX and skeet friendly shoe companies like Etnies, Scg, and Nike but they aren't as good as Vans.

The presence of athletes who have excelled or achieved something amazing, in this sequence of commercials is a good strategy to reach to people. This Nike ad campaign definitely hit the spot. Their products are designed for those people with dreams, wanting to do something better for themselves. It does unconsciously give you the message that with their products you can get to feel powerful and achieve what you propose. For a brand like Nike, this could be the difference between being in the taste of people or going

Nike’s main strategy revolves around product branding. Their brand compromises of a swoosh logo which is accompanied by a message of “just do it”. The logo was imprinted on all of their products with the message developed to express the individuality of their target group. The branding was further promoted by Nike’s relentless approach on the quality of their product as demonstrated when considering overseas business opportunities, quality must not be compromised in order to do so. This ensures consumer satisfaction and loyalty towards Nike.

Nike is a marketing trailblazer. Its commercials are so unique and iconic that every new advertising campaign is analysed by industry watchers and experts, and

NIKE‘s unique value proposition has been on the innovative design, finesse and quality of their Product line. Innovation has been a constant driving factor of NIKE since its inception.

Possibility of new entrants, nonetheless, is not significantly high and established companies could easily venture into an athletic footwear line. These companies, however, might be trendy but must be guarded with the demands of the athlete. Vans is an organisation that had long-term contracts with professional and collegiate athletes then running expensive television and magazine advertisements. Aside from contracting agreement with individual teams, Vans settles agreements with the entire sports league which enables the company to enter and market itself in growing industries using existing industrial leaders and popular sports.