Visual Media 's Influence On Society

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

Another way that the media is contributing to the increase in eating disorders is through the huge wave of fad diets, weight loss books, weight loss exercise machines, weight loss pills, and weight loss program centers. You cannot turn on a television channel without seeing a commercial for various methods of losing weight. The large majority of these programs, pills, and plans are ineffective in healthy weight reduction and only cause more problems for those who do need to lose weight. Also, those women who do not need to lose weight are made to feel as if they should. With so much emphasis put on weight loss, many women who are of healthy weights already begin to feel as if they too need to lose weight.

The body image movement aims to improve the relationship between women and their bodies in a more positive manner (Dove 2014). Currently, women are suffering from an increase in body self-consciousness as a result of medias role regarding beauty ideals. Researchers have found that women worldwide do not view themselves as beautiful and are consistently troubled about their appearance and concluded that six out of ten girls are concerned about their appearances (Dove 2014). As a result, anxiety and self-consciousness are all contributing factors producing significant health concerns among women (Aubrey 2007). Media has developed a reputation in society for women to be held to unachievable beauty standards as they promote a “thin culture” (Hesse-Biber et al. 2006). This promotion of beauty standards has inspired the body image movement to educate and encourage women to love their bodies in order to achieve more self-esteem and confidence (Dove 2014). As well as, corporations are beginning to

Though this is true, research shows that media does contribute to the increase in body dissatisfaction and disordered eating. “Anorexia means ‘lack of appetite’, but in the case of the eating disorder anorexia nervosa, it is a desire to be the, rather than a lack of appetite, that causes individuals to decrease their food intake,” (Smolin and Mary Grosvenor, 76). “The name bulimia is taken from the Greek words bous (“ox”) and limos (“hunger”), denoting hunger of such intensity that a person could eat an entire ox,” (Smolin and Mary Grosvenor, 94).

Photoshop is known to fix even the slightest imperfections. This sets impossibly high standards for what women expect for themselves. Photoshopped images are destroying America’s body image. The media sets up high beauty and body standards for women. The media takes beautiful women and tells them they are not beautiful enough. Being beautiful nowadays is having a face covered in make-up, being “skinny” is having a thigh gap, and to be perfect is to have no flaws. Women need to start realizing they are beautiful with their flaws, but it’s a hard process to love your flaws and imperfections. Dove made a commercial about loving something as simple as your curls. A handful of young women (ages 5 to 11) were asked about how they feel about their

To conclude, I believe that the media does play a role in the cause of eating disorders in women however other factors such as peers and the family have an impact on the issue too and can help cause it. Yet the media, a form of secondary socialization, didn’t portray women as being skinny females may not feel threatened by it and wouldn’t want to become the females portrayed by the

Looking good and being in shape is a top priority of today’s adults. According to the American Society of Plastic surgery (ASPA) 14.6 million cosmetic surgery procedures were performed in the United States in 2012. This is a 5 percent increase since 2011. The constant media advertisement of weight loss, sex appeal, and cosmetically enhanced beauty often leads to unrealistic standards of beauty and dissatisfaction in personal appearance. This overexposure to Hollywood beauty causes women to wonder how come they don’t look like that and often leaves them questioning what they can do to have a picture perfect body and face. According to the National Eating Disorder Association (NEDA), the promotion of unhealthy standards of beauty by the media often leads to depression and dissatisfaction in personal appearance (Chittom 3). Media have a negative impact on women’s body image and how women respond to the media’s portrayal of what is beautiful by advertisements emphasizing the importance of physical attractiveness, using Photoshop and airbrushing techniques to alter images people see in advertisements, and disregarding healthy living.

The female body image is highly influenced by the mass media and the media’s portrayal of women, ‘70% of college women say they feel worse about their own looks after reading women’s magazines’ (University of Massachusetts & Stanford University, 2006), the portrayal of women in the media has an unrealistic approach and brings out body dissatisfactions and this results in eating problems and disorders.

When thinking of how the media can manipulate your idea of what a perfect body is, it makes since that it is the blame for women having eating disorders.

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

There is something obviously wrong with these statistics. Women who subject themselves to these circumstances are fighting against their own body make-ups in order to fulfill the standards put out by the media. In order to change these staggering statistics in the future, we must examine what the media does to make girls and women obtain eating disorders.

According to the National Eating Disorder Association the media has a major influence on what a woman’s body should look like. Every print and television advertisement suggests that the ideal body is extremely thin. However, most women cannot achieve having a super-thin body that the media favors. The resulting failure leads to negative feelings about one’s self and can begin a downward spiral toward an eating disorder (National Eating Disorders Association).

“The attention-grabbing pictures of various high-flying supermodels and actors on different magazine covers and advertisements go a long way in influencing our choices” (Bagley). The media is highly affective to everyone, although they promote an improper image of living. Research proved says those with low self-esteem are most influenced by media. Media is not the only culprit behind eating disorders. However, that does not mean that they have no part in eating disorders. Media is omnipresent and challenging it can halt the constant pressure on people to be perfect (Bagley). Socio-cultural influences, like the false images of thin women have been researched to distort eating and cause un-satisfaction of an individual’s body. However, it

Many young women in today’s society struggle with confidence and their body image. This is a huge problem in society and many people have spoken out against the influence of media on women’s body image. However, it continues to be a major problem and more can always be done to raise awareness about societies unrealistic expectations for women’s beauty. Dove’s Choose Beautiful campaign was started to promote the self-esteem of women and encourage them to see their beauty, however there are some criticisms, including the company using this campaign to increase their sales. Dove is selling a product with the expectation that confident, beautiful women will purchase it, however people still have the ability to resist the ad industry.