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Vivid Anecdotal Information Analysis

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Shareholders must determine whether there were significant opportunities enough to justify their investment of money or time. In order to make this decision, there are types of information that can be used a statistical information and vivid information . Experiments indicate that more people tend to give a lot of weight on vivid information which is about executives or directors of companies and there are a few tend to statistical information. Where potential contributors use the vivid information to see whether the potential for success exist in the executive branch or the company qualities. And then it uses this assessment as a basis for their contribution to the decision. According to Nisbett and Ross, the statistical information which most readers possess about the relative frequency of the two occupations is likely to be ignored if the anecdotal information is vivid and salient .They cite numerous experimental demonstrations of the biasing effects of vivid anecdotal information (1980, pp. 55-61). Hogarth (1980, pp. 31-33) suggests that if this anecdotal information is consistent or presents a consistent picture, it may discourage decision makers from seeking other information. Martin and Powers (1983) examined the effects of a vivid anecdote compared to statistical information dealing with the sincerity of a hypothetical company's …show more content…

There is evidence from research about the importance of this process the information that indicate the shareholder to take decisions. The following figure represents specific hypotheses about the effects of vivid information to make decisions shareholders. Which include : information focuses on the personal characteristics of the executive power in decision-making which contribute to the work and lead to increased confidence path. Also, allocate resources for the duty

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