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Man3240 Exam 2 Study Guide

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Chapter 5: Perception & Indvl. Decision Making What is perception Perception: a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. * The world as it is perceived is the world that is behaviorally important Factors influencing perception Person Perception: Making judgments about others * Person perception: the perceptions people form about each other Attribution theory Attribution theory: an attempt when individuals observe behavior to determine whether it is internally or externally caused * 3 factors of determination: distinctiveness, consensus, and consistency * Distinctiveness: whether an individual displays different behaviors in …show more content…

Anchoring bias: a tendency to fixate on initial info, from which we can then fail to adequately adjust for subsequent information. Confirmation bias: the tendency to seek out information that reaffirms past choices and to discount information that contradicts past judgments. Availability bias: the tendency for people to base their judgments on info that is readily available to them Representative bias: assessing the likelihood of an occurrence by inappropriately considering the current situation as identical to ones in the past Escalation of commitment: an increased commitment to a previous decision in spite of negative information Randomness error: the tendency of individuals to believe that they can predict the outcome of random events. Winner’s curse: a decision making dictum that argues that the winning participants in an auction typically pay too much for the winning item. Hindsight bias: the tendency for us to believe falsely that we’d have accurately predicted the outcome of an event, after that outcome is actually known. Intuition Intuitive decision making: an unconscious process created out of distilled experience People are most likely to use intuitive decision making in 8 conditions: 1. When a high level of uncertainty exists 2. When there is little precedent to draw on 3. When variables are less scientifically predictable 4. When “facts” are limited 5. When facts don’t clearly point the way 6. When analytical data are

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