Vizio Swot Analysis

At Costco, VIZIO relied extensively on consumers to purchase their product without any assistance from salesman whom would either influence or steer the consumer during the sales. Because of their low brand awareness, they strategically placed their products on conspicuous display, right at the entrance at the stores, to catch the customers’ attention, but more importantly because their shoppers fell into the market segment target by VIZIO, 35+ years, wealthy, and with disposable income.

Sharp has a strong international presence and is a well known brand. It offers a variety of diverse products to its customers, including TV’s, laptops, and home appliances. A diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business (Johnson, 2006). Therefore Sharp is relatively strong in this aspect. In addition, Sharp places an intense focus on research and development of new technologies and products, ensuring that their output is the best in the industry.

Introduction of new technology, strictness in law, reduction in profit margin etc. are the examples of threats.

Threats - heavy competition in the industry, foreign manufacturers dumping products in the U.S., environmental compliance costs

The determined risks as the most significant based on the industry as well as the current events that impacted the business results of the company. Similarly to the competition presents a looming danger, as it can greatly impact the retention of customers and

Increased competition in the market and other environment changes resulting in adverse impacts to financial performance,

Vizio has made great strides in providing “Entertainment Freedom For All™” and will continue to build on this principle. In looking to the future, the company, while staying true to its roots in vision and value, will continue to grow its brand within the United States and beyond. The strategy to becoming the world’s leader in consumer electronics involves following the following four (4) core values:

The threats they face from their competitors are not only U.S. competition but also global competition from their rivals because they may be able to offer cheaper products along with better services. Their second threat is economic recessions because this can affect almost and all businesses negatively. In regards to the

However, Magnavox beats competition by building on strong potential positions, for instance, its innovative and eco-friendly LED technology, with more patents being held by its parent company. Further, the company’s ingeniously-made small home appliances have proven the company a leader where it might fail with its other products when competition intensifies. In the long term, competition would surpass Magnavox in most markets if continues to focus on technology and finance without investing in capable

Marketing – Vizio takes a low-cost marketing strategy to further control the cost. By showcasing in nationwide distribution channels and leveraging word-of-mouth effect, the firm largely grabs market share. It then starts a brand-boosting campaign to solidify its brand image in the US.

iii. Threat of new entrants-There has been the same companies in the market for several years now. With electronics, people tend to stick with one brand if they have a good experience with it. This makes it hard for others to enter the market.

In the history of Sony, they tend to have many failures in creating a technology or gadgets. They fail to make the consumers accept the thought of their gadget. One example is the Betamax. But on the other hand Sony continuously innovate their products and they also in tend to create new ones. Sony is also the one

External Threats (T) such as lack or energy,, competition and those mentioned in O above

Channels Television is an Independent television station based in Lagos, Nigeria. The company licensed in June 1993 and allocated a radio frequency, Ultra High

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.