Company G
1-Year Marketing Plan
Student Name:
Student ID:
Date:
Student Mentor Name:
Table of Contents
Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of
…show more content…
The HT Elite Rotisserie Toaster/Oven brings the consumer’s cooking enjoyment into a new high with a long list of features, an even cooking mechanism, convenient connectivity options, and a patented crystal clear touch screen interface never before seen on an appliance of this nature. The HT Elite line even has an iPod/iPhone and universal cell phone dock to allow consumers to charge their devices for those long cooking sessions allowing them to keep their mobile devices within reach. Fully integrated Wi-Fi and an advance Bluetooth connection lets our customers effortlessly connect to the HT Elite allowing them to download recipes, cooking times, watch cooking videos or movies, or even stream music through an app like Pandora, iTunes or the cloud. The Bluetooth connection also allows customers to connect wirelessly to our line of Bluetooth speakers that elegantly blend in with the looks of the HT product line or to speakers that they currently have in their automated household system. Our engineers have also come up with a patented advanced outer shell that shields the customer’s connected devices, both from heat and from interference to the Bluetooth and wireless connections making it a
Trinity Hospitals five year plan includes development of an orthopedic center, cardiovascular center and a cancer center. Task four asks for an assessment of the viability of one of these service lines. By assuming the role of the hospital CEO, I will evaluate the orthopedic center service line and present the findings to the board of directors for their approval.
Bundled payments are a forerunner of what other payers will do and are already beginning to do in their contracts with hospitals.
GenRays Matrix (A) ............................................................................................................................ 4 GenRays Project Charter (B) ....................................................................................................... 19 Project Title ............................................................................................................................................. 19 Purpose ................................................................................................................................................... 19 Description
Medicare part A is hospital coverage for inpatient hospital stays. More specifically, Part A is coverage for critical access hospitals, inpatient rehabilitation facilities, and long-term care hospitals. Part A also covers inpatient care in a skilled nursing facility (not supervisory or long-term care), hospice care services and some home health care services. Inpatient care in a Religious Nonmedical Health Care Institution is also covered. In the scenario provided, Mrs. Zwick is admitted to the hospital as an inpatient because she had a stroke. The patient was deemed by the physician to need continued treatment after discharge due to the patient 's condition and was discharged to a skilled nursing facility.
SST TASK 2: ARE CHILDREN TOO HASTILY BEING DIAGNOSED WITH ADD? A1 Twenty years ago children being diagnosed with Attention Deficit Disorder was not as common as it is today. Are children too hastily diagnosed with ADD? Most children diagnosed are being treated and even medicated. Children should not be medicated unless the symptoms cause a significant strain on their life or ability to learn. Significant adverse
Today, as many as 3.5% of children in the United States are being diagnosed with Conduct Disorders some as early as age three (Perou, et al., 2013). Research has shown that CD is a behavior that predicts Oppositional Defiant Disorder and Attention Deficit Hyperactivity Disorder symptoms at age six (Harvey and Metcalfe, 2013).
In contemporary society modern medicine usually takes on a curative role, it attempts to cure. Complementary therapy however takes on a very different role; it is used to maintain wellbeing and health as well as a helping to restore wellbeing to before illness or poor health. These therapies are usually used in conjunction with modern medicine. This is usually to relieve symptoms that traditional medicine fails to help with or to boost a person’s emotional or physical health.
Company S is a new manufacturer entering the scooter market. The company’s objective is to motivate dealerships as intermediaries. Company S wants the existing scooter dealerships to sell its product instead of the competitions. The company will motivate the dealerships as intermediaries through Incentive Programs, Profit Opportunities, Sales Quotas, Decision Making, and Frequent/Timely Delivery.
Reading 1: Technology, work and information flows: Lessons from the implementation of a wireless alert pager system
Justify how your recommendations will assure that Finman’s property, patents, copyrights, and other proprietary rights are
A1. The Nature of the incident was that an employee was able to hack into the computer system and gain access to the financial payroll system, human resources and even email system. This employee used several methods in order to gain access into the system: IP spoofing, Data modification, Man in the middle attack and compromised-key attack. As a result the employee was able to tamper with payroll system. An auditor discovered the discrepancies and tried to make upper management aware of the situation through email, but the email was intercepted by the hacker. The hacker impersonated an employee and persuaded the auditor into granting him more access into the system which resulted in additional sabotage into the payroll system. Hacker
A2. I am for wind farms because wind energy is a clean fuel source. Wind energy doesn't pollute. Wind power doesn't use water unlike conventional electricity.
Our products can help you achieve that old fashioned home cooking taste you have been after for you and your family. Our dependable Food Preparation machines are great for small businesses. We have the dependable and long lasting appliances you need to run your operation. We have the Cooking and Cookware every home wants. Everyone, from the family kitchen - to a deli - to a large restaurant, can fall in love with our products. We sell the Meat Processing items that cut down on wasted time and hassle. We sell the kitchen appliances that prepare the foods you have always wanted to make.
With the advancement of technology, most commercial ovens have extra features such as fan function, multifunction (the combination of several cooking modes in an oven) and rapid cooking facilities. These functions have also been adopted by the low and middle-class market. If the new product “BURN” does not have these features, it may lose to other competitors’ product.
Barkefeltech is proud to announce its newest and best product to date, The Microshelf. As with any product at Barkefeltech, quality is our guarantee. From inception to finalization the Microshelf has gone through extensive design changes. Seven different models were sketched before finally arriving on the final product that is seen today. The idea for the Microshelf stemmed from company CEO, Travis Barkefelt’s imagination when he was microwaving some food he noticed that nothing has really been done to improve microwave cooking in ages. He saw, in a world full of technological advancement, the lowly microwave hasn’t received very much attention. Another problem he noticed is that we live in a very busy world, and many people don’t have