Vzt1 Task 1

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Company G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of…show more content…
The HT Elite Rotisserie Toaster/Oven brings the consumer’s cooking enjoyment into a new high with a long list of features, an even cooking mechanism, convenient connectivity options, and a patented crystal clear touch screen interface never before seen on an appliance of this nature. The HT Elite line even has an iPod/iPhone and universal cell phone dock to allow consumers to charge their devices for those long cooking sessions allowing them to keep their mobile devices within reach. Fully integrated Wi-Fi and an advance Bluetooth connection lets our customers effortlessly connect to the HT Elite allowing them to download recipes, cooking times, watch cooking videos or movies, or even stream music through an app like Pandora, iTunes or the cloud. The Bluetooth connection also allows customers to connect wirelessly to our line of Bluetooth speakers that elegantly blend in with the looks of the HT product line or to speakers that they currently have in their automated household system. Our engineers have also come up with a patented advanced outer shell that shields the customer’s connected devices, both from heat and from interference to the Bluetooth and wireless connections making it a

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