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Wal Mart 's Internal Strengths

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Introduction Wal-Mart is a well-known American company that operates retail stores includes grocery stores and combination of general products store. Wal-Mart is the number one retail stores in U.S. and in world wide. The everyday low price plan makes Wal-Mart different from the other competitors. The company’s internal strengths includes: low-price and customer oriented, offers one stop shopping, and cost advantages and this is why customers satisfied with the Wal-Mart every day low price plan. The customers will be able to get branded products for lower prices, and customer will continue to shop there because of the price, selection and size. The Wal-Mart company is like a one stop location for all purchase, such includes: sells electronic items, baby and kids clothing’s, video games, toys, fitness and sports instruments, jewelry, groceries, foods station, salon and so many more things. Company’s history and development The Store called Wal-Mart, founded in 1962 by Sam Walton opened the company’s first discount store in Rogers, Arkansas. During the 1970s, the retail industry became highly viable, but, at the same time the economy became weak due to inflation. Wal-Mart’s strategy was to contend with its rivals and lower the operating cost expenses. Since then on Wal-Mart grew rapidly and the fundamental business principles at that time were to provide high-class, brand name commodities at low-prices and to locate stores in small towns. Wal-Mart centered on small-towns

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