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Walgreens Executive Summary

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hospitals that can better shoulder losses as part of an overall marketing strategy focused on access to care (Chain Drug Review, 2011). 2. Establish wider footprint with a national TV ad campaign to increase awareness of the retail clinics at Walgreens-one of the challenges that retail clinics face is from an awareness perspective. Many residents of Jacksonville are still not aware of the existence of the retail clinics inside of Walgreens. Taking proactive measures in implementing marketing strategies has been proven to increase community awareness of the existence of the retail clinics. For instance, in September 2008, CVS Caremark kicked off its “flu Shots Made simple” campaign to bolster awareness of the company’s integrated flu vaccination
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