We Don 't Think About Future Generations

assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

“We can break our dependence on oil…and become the first country to have one million electric vehicles on the road by 2015,” President Obama said in his January 2011 State of the Union address (Institute for Energy Research 1). While this may sound promising, the practicality and merit in achieving this goal remains unclear. Auto manufacturers have been working on plans for electric cars for years, especially the three largest companies in the US: Chevrolet, Chrysler, and Ford. These companies have been hoping that the development of electric cars would create a sort of lifestyle change for consumers, both weaning the U.S. off of its dependence on foreign oil and breathing life into the market for auto sales at the same time. Electric cars are often sold as zero emissions, but technically that is only true once they are charged and in terms of their tailpipe emissions. After all, they have to get their energy from somewhere and, more often than not, the electricity used for charging is supplied by traditional coal fired power plants. The real question then is whether the source and amount of energy required to build and supply an electric car with power is actually cleaner and more economical than a traditional combustion automobile. As it turns out, the answer is both unexpected and fairly complicated. In order to assess whether the use of

American author and journalist, Michael Pollan, in the article titled, “Why Bother?”, published in The New York Times Magazine, addresses the topic of environmental issues and argues that the phrase, “why bother?”, is what is keeping society from changing the ways citizens use up resources. His main focus of reasoning is supported by his idea that specialization has a significant role in reducing the average consumer’s chance of changing their lifestyle and also highlights that planting your own garden would be a task which in turn would benefit the consumer in many ways, while also decreasing their carbon footprint size. He concludes that these actions taking place could have a chain reaction that would spread these practices across the nation and lead to positive impacts on the environment.

Everyone around the country needs to work to lower emissions into the air to reduce the greenhouse gases trapping heat in the atmosphere. I am not a fan of electric vehicles but, they are better for the environment than gas or diesel vehicles. They release less gases into the air and can be recharged almost anywhere with solar panel charger adapters. Some companies like, Tesla and VIA (General Motors Company) have made a dream for a person to own and be able to afford one.

The Nissan Leaf is a Zero-Emission electric vehicle manufactured by Nissan and was launched in Japan, the USA and Europe on August 2, 2009, (Mulcahy, 2013) though it has been a proponent of green technologies since after the Second World War and the oil price fluctuations. However, until 2012, only seven, of their more than 20 introduced concepts, went into production and only one, Nissan Leaf was successful. The car is sold in over 15 countries and has received many awards for excellence and Nissan claims that the car is over 90% recyclable. (Dekhordi, Yonekura and Kohnepushi, 2013)

Have you ever wondered what our future will be like when we are old and grey, when we have grandchildren of our own? In Chip Ward’s letter to his grandchildren “We screwed up” (2012), he writes about how wasteful, greedy, and self-centered he and his generation is when they were younger. Ward’s generation did not stop to think once about how incompetent they were about using non-renewable resources such as coal, oil, gasoline, etc. They also forgot to keep in mind how being piggish with these materials would pollute the air we breathe and the water we drink today. Chip Wards generation was the most avaricious, wasteful and egotistical generations of all.

As a nation, we have to look at what the future would be for our children, their children and the generations ahead. We can start with participating in recycle programs, investing in clean energy and ways to reduce destruction of our forests." Without Americans constant need to consume, the environment would have plenty of time to replenish the resources it provide us." "NIEHS Environmental Coloring Book." National Institute of Environmental Health Sciences, National Institutes of Health, U.S. Department of Health and Human Services, an official government website for Kids. 02 Apr. 2009 .

Are Americans thinking about the world they are leaving behind for future generations? Some argue yes, but I disagree. If we are truly considerate of the future generations, global warming would not be a prominent issue. Americans are not seeking alternative sources for energy that do not omit harmful chemicals, thinning the ozone. It is hard to comprehend the damaging effects of our actions for the reason that they may not show for years. In order to better understand the harmful effects of numerous chemicals used in America and around the world, one must put his or herself in the shoes of a climatologist and study the changing climate. Data has proven countless times the climate is gradually getting warmer. This seemingly unimportant

Throughout world history, people have come up with brilliant new ideas to make life easier, and as time goes on, research, making food, and getting news, has all become instantaneous. It now only takes the push of a button to cook a thanksgiving meal or the click of a remote to find out what’s happening across the world. These things are often taken for granted, and rarely does someone stop and say: “I wonder what turning on this extra lamp does to the environment?” This statement sounds insignificant when there are people starving in other countries and people are training for the army. Yet, being concerned about the environment is not necessarily a bad thing. In fact, the environment should be one of the biggest concerns among people, as

One of the most vigorously debated topics is the issue of sustainability. These include climate change, overpopulation, pollution, and ignorance to the damage being done to the environment. The climate that all living things have come to rely upon is changing because of global warming. Today, sustainability has become a focal point and a significant part of life. Sustainability is defined as the ability to meet current environmental, ecological, economics, social and cultural needs without risking the ability of future generations to meet those same needs. What does the Best American Science Wtg. 2014 teach us about sustainability, and what makes the paradigm shift to a sustainable planet? These different authors explain with example how sustainability can be achieved and also the different points of views that exist. “TV as birth control,” by Fred Pearce, “Why the brain prefers paper,” by Ferris Jabrs, “Bringing them back to life,” by Carl Zimmer and “A race to save the orange by altering its DNA”, by Amy Harmon’s – reveals that cultural sustainability involves efforts to preserve the actual and evasive cultural elements of sociality such as heritage, educational opportunities and public policies, in way that promote environmental, economic and social sustainability.

Regardless of what one thinks about American consumerism or our high levels of production, it is a fact that we live in a throw-away society. What that means is that we produce a lot, throw away a lot, and most things are planned to become obsolete within a few years. Recently, there has been an unprecedented effort to correct these negatives habits of our society, seeing as they can’t last forever. This effort, aptly called sustainability, is one of the most grandiose undertakings in American society today. Universities, corporations, households, and everything in-between, are all striving towards sustainability, but what actually is it? According to the United States Environmental Protection Agency, “To pursue sustainability is to create and maintain the conditions under which humans and nature can exist in productive harmony to support present and future generations” (EPA). With such a broad definition, there are plenty of critics and skeptics that say that such a proposition is too idealistic and therefore impossible. In fact, I agree with that faction and acknowledge that with such a loose definition, it will never be truly possible to be sustainable. However, my rebuttal, as it seems natural to say, is that nearly everything we do or strive for in America is, in a way, too idealistic. From that, I assert that we need to make a deliberate effort, as both consumers and producers, to work towards sustainability to move away from our throw-away tendencies.

Did you know that there are 13 species of animals who we may have to say goodbye to in 2015, or an estimated 2.2 billion tons of waste is yearly dumped into oceans? There is no need to research the litany of environmental changes; news such as global warming, air pollution, or resource scarcity that choke environmental problems to appear daily on TV screens and in newspapers. Even with these particularly cautions, many of us are still facing environmental catastrophes with overly optimistic attitudes, ignoring how serious the matter is. This form of the unrealistic expectation is similar to the blind development in our technological society that engenders a series of environmental and economic problems. Paul Ehrlich, [1] a Stanford University

may be easy to write off the survival of the human species, I think it

Imagine never being locked out of your disgusting gas-guzzling vehicle in sub-zero temperatures pumping your car full of toxic chemicals and then later emptying your bank account to pay for the environment killer ever again. This reality is near and approaching faster than ever before. Although, it is not completely beneficial. It is evident that at an international level, electric cars are needed. But, this is only one side of the story, despite common belief, electric vehicles are not always good for the environment. It is true that they will benefit bank accounts, however, the only way for electric cars to improve the environment is if they are powered by clean renewable energy.

On your weekly trip to the supermarket it’s easy to find a number of products, from coffee to dishwashing soap, that flaunt their green attributes” (American Psychological Association, 2010). With such rumors of greenwashing, consumers are more confused than ever. However, some consumers know the tricks and are coming to find that there are companies whose marketing practices are legit, not exaggerated or deceiving. APA also found that, “people are willing to spend more of their hard-earned green on green products, according to a 2008 survey of 9,000 adults performed by the global business firm Boston Consulting Group” (American Psychological Association, 2010). Consumers who are willing to pay more for a product or service are assuming that they are purchasing a healthier, safer, and better quality product or service for the environment.