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Wells Fargo Ego: SWOT Analysis: Wells Fargo

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Wells Fargo began in March 1852 by Henry Wells and William Fargo to service the banking needs of the West. The company not only offered banking services, but also offered express delivery services of valuables, such as gold. The company was a catalyst in delivering the mail over land and began their famous stagecoach line in 1866 (1).
According to Wells Fargo’s site Timothy Sloan is the current CEO and John Shrewsberry is the current CFO. (2) Wells Fargo vision is “We want to satisfy our customers’ financial needs and help them succeed financially” (3: page 270). The company employees about 265,000. (3: page 9). In 2015 Wells Fargo expanded by acquiring several parts of General Electric also known as GE. The acquisition included “GE …show more content…

High customer satisfaction as shown by an increase in customer referrals (9: page 9)
6. Reduction in risk taken (9: page 9)
Weaknesses:
1. Investors information had to find on company website
2. Decline stock prices (10)
3. Low P/E Ratio (investor place)
Wells Fargo is using growth strategy.
Wells Fargo has many strengths, weaknesses, opportunities, and treats each of these are discussed below in the SWOT analysis.
Strengths:
1. Increased revenue (3: page 3)
2. Increased Net Income (3: page 3)
3. Increased EPS (3: page 3)
4. Increased Return-on-Equity (3: page 3)
5. Recent acquisition of General Electric (3: page 4)
6. Ranked # 7 of “the world’s 100 Most Respected Companies” (3: page 4)
7. Great compensation package for employees (3: page 5)
8. Gives back to the community (3: page 7)
9. Utilizes both Apple Pay and Android Pay (3: page 8)

Weaknesses:
1. Fake account scandal (11)
2. Decreased in new accounts being opened (11)
3. Decrease in customer loyalty (11)
Opportunities:
1. Improve mobile banking app
2. Change in interest rates
3. Recent acquisition of General Electric (3: page 4)
4. Change in technology
5. Mastercard Send working with Wells Fargo to pay customers faster (12)
Threats:
1. Change in laws
2. New …show more content…

(Sullivan, 2015) This means that the Wells Fargo target market is everyone. This is evident when you go to their home page see services offered not only for individuals, but also for small businesses and for corporations (14). Instead of focusing on attracting one or two types of customers they are interested in reach a diverse group of customer. (Sullivan, 2015) By targeting an array of customers from various backgrounds, Wells Fargo has the opportunity to increase their customer base and maximizing their return on investment. Alistair Gray and Ben McLannahan, stated in their article titled “Wells Fargo Target Millennial in Mortgage Lending Push” that the company’s target audience for first time home loans are Millennials (Gray &McLannahan, 2016). This is a wise strategy because Millennials are more likely than any other demographic to be in the market to buy their first

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