How and why has Wendy’s changed over time to become the restaurant it is today? Wendy’s is a quick serve, fast food burger chain, and is famous for their square patty, fresh, never frozen hamburgers. They are also well known for their catchy advertising and slogan’s. Wendy’s became the restaurant it is today through rapid expansion, the addition of new menu items, and incorporating creative advertising, all while never losing its identity of producing the freshest products with the freshest ingredients. Dave Thomas founded Wendy’s on November 15, 1969, in Columbus, Ohio. He founded Wendy’s because he complained he could not find a good burger to eat in Columbus. Thomas named the restaurant after his eight-year-old daughter Melinda Lou, …show more content…
From November of 1979 to February of 1985 1,233 more stores were opened, making it 3,000 in all. However, this speedy pace would slow down. It took almost seven years to open another one thousand restaurants. Wendy’s now has over 6,500 restaurants in the U.S. and 27 countries worldwide, and as of 2012 had overtaken Burger King for the number two spot among burger chains. Unprecedented expansion rates and success early on has led to continued success for Wendy’s restaurant chain. Clever advertising campaigns throughout the years have also shaped Wendy’s into who they are today. The ads helped to support growth in their early years, while also boosting sales. The first Wendy’s ad aired locally in 1972, and was named “C’mon to Wendy’s.” The ad stressed their “Quality is our Recipe” slogan and featured Wendy dancing with hamburgers. In 1977, Wendy’s first national television commercial made them the first in the restaurant business to have a national ad with less than one thousand stores. Known as the "Hot 'n Juicy" campaign, the ad aired for three years and won a Clio Award for creativity, which would set the bar for future Wendy’s ad campaigns. The ad attacked other burger restaurants, suggesting that their burgers were “dry and chewy,” while proclaiming their burgers to be “Hot ‘n Juicy,” and would show customers wiping the grease from their mouths after taking a bite.
What do you typically order when dining at McDonald’s or Wendy’s? When I am having a meal from either place, my favorite choice is a fried chicken sandwich with lettuce, tomato, bacon and extra mayo. Sometimes, I may make it a combo and enjoy the greasy, salty french fries and an ice cold soft drink. Most of their customers often purchase the unhealthiest options because they feel as if that is what fast food is all about, right? Fortunately, it does not have to be that way. Fast food can be convenient and nutritious. Wendy’s and McDonald’s are both fast food restaurants, so they are alike in many
After walking out the doors of my job at Wendy’s for the last time, I wondered what else besides the money and free food did I actually gain. I did gain weight and I did gain experience for my resume but what other positive attributes did my first job at Wendy’s give me? So, as I sat down and pondered, I realized that I enjoyed working at Wendy’s because I learned time management, gained more ambition and became more mature.
McDonalds paid close attention to popular culture and what the mass majority of people desired at periodic times and continuously innovated and changed its menu to cater to the needs of the public at that time.
“I’m working a part-time job at Wendy’s.” What is the first thought that comes to your head when you hear this sentence? Greasy fries, polyester uniforms, cheap food? What about the people who work there? Do you picture a first-time worker, a high school dropout, other pimple-faced workers taking your order? For some reason, in our society, we’ve associated low-quality workers with low-quality food? In his article “Working at Wendy’s” Joey Franklin paves the road towards a new perspective about those who come to work at Wendy’s. Instead of explicit points and unshakable statistics, and powerful calls to action, Franklin alternatively leads gently us through a process of revelation. Drawing from his own experiences working at his local Wendy’s Franklin gives an eye-opening view into the world behind the counter.
On McDonalds For my business course, I have been asked to prepare a report for a business at work. I could choose any business to investigate. I decided to do McDonalds because it is globally recognised and of its size. Also because it is a franchise I thought that it would be interesting to see how a franchise operated.
Throughout all of human history, mankind has searched for the ultimate food. To our enjoyment, in 1950, the world was given the answer: Whataburger. Whataburger has taken the hearts of Americans by storm by by serving classic southern style burgers, fries, and shakes. Despite it’s humble beginnings in Corpus Christi, the franchise now boasts over 750 locations and has even secured the 2016 title of “Best Burger in America”. In an effort to understand why this small burger chain became so successful evaluating this legendary business in three different aspects: price, quality, and customer service.
McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was
Wendy's did so by making McDonald's sound like all of there food is frozen and it is never fresh because they said to stay away from the frozen arches instead of the real name the golden arches. After Wendy's made those remarks about McDonald's, Wendy's went right back into effecting people's emotions, the commercial showed a real juicy burger zoomed into the camera so you would see how delicious the burger looked. Also by saying "to come over to Wendy's and try a Dave's double." since that is the last thing really said in the commercial the image of the burger and the text saying to come to Wendy's will stay in your head. This is also another way Wendy's to persuade people by using Pathos to make people look down on
Even though McDonald’s and Burger King are really similar, they are also really different. They both try to have good advertising but McDonald’s is, most of the time, ahead. Their food seems to have the same condiments, but again, they are far away to be the same. They appear as the two most famous fast food restaurants around the world, but each one of them has their own
In 1883 Bernard (Barney) Kroger invested 372 dollars that consisted of his life savings to open the first ‘Kroger’ grocery. That first store, located at 66 Pearl Street in downtown Cincinnati, would soon turn into the giant retail chain that consists of nearly 2,500 stores all over the country and most recently produced sales of over 76 billion dollars. Barney Kroger was revolutionary in the formation of the modern grocery, in that he was the first grocer to have his own bakery, as well as selling meat and other groceries all under one roof. Kroger was also the first to manufacture the products that he in turn sold in his own store. This was the beginning of what is today one of the largest food manufacturing companies in America.
Wendy’s created an initial level of excitement that competitors were unable to match. Being known as an originator creates a strong bond between customers.
The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.
McDonald's has had a global impact on the food industry. McDonald's developed a revolutionary idea known today as fast-food. This impact began in 1930 when Maurice and Richard McDonald left New Hampshire seeking to make a fortune in Hollywood, started up a drive-in restaurant in San Bernardino. Unlike so many other food-service operations at the time, McDonald's came up with new ideas that turned the usual slow paced dinner into a finely tuned engine.
Globalization changes have impacted Burger King in the following ways; since the company began in 1953 with its first restaurant in Jacksonville, Florida and opened several locations across the United States, the company began its international expansion in 1969 with its first international franchise location in Canada, followed by Australia in 1971, and Europe in 1975. The setting up of franchises outside the United States was as a result of fast food opportunities arising outside the United States. So as to fully integrate in the international market, Burger King had to adopt and embrace
I met up with Mao Yang and her Assistant Manager Arnold. This time I asked about the safety aspects and how employees are trained. I also spoke with serval employees about how they felt about the safety of the store.