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What Are The Key Objectives Of Byfoods

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The Company’s Mission:
• ByFood’s key objective is to efficiently utilize the by-products from other food industry to produce premium snack products like granola bars and cookies. ByFoods aims to benefit both the food industry and consumers as well.
• Our target consumers are teenagers and young adults.
• The byproduct obtained from the juice and wine industry is packed with dietary fiber, protein and antioxidants. ByFood’s objective is to make these nutrients available for human consumption.
• ByFoods places importance on sustainability of food products.

Products and Services:
• ByFoods limits itself by utilizing by products from fruit based food industry.
• ByFoods plans to incorporate following list (Table 1) of by products from respective food industry into the production of granola bars and cookies. …show more content…

Marketing and Sales Strategy:
• ByFoods emphasizes on the production of healthy and nutritious snack bars. According to a survey conducted in 2014, 56.5% of US adults consume healthy snack bars. (Source: www.statista.com).
• ByFoods plans for a unique strategy to sell its non-premium products in school and University cafeterias for students for reduced price than the market price. ByFoods plans to schedule a meeting with school nutritionist to discuss about its products and its benefits. Despite the profit from this incentive is low, a constant set of new customers is built.
• ByFoods products meet all the criteria for USDA’s smart snacks in schools.
• ByFoods plans to have a website for online marketing and to conduct consumer feedback.
• Creating advertisements with interesting questionnaires using Google AdWords.
• Active updates and marketing through social media (Twitter, Facebook,

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