What Is Doe Deere Ideal

According to societal expectations, women are expected to be docile and submissive to men. Daisy, a character in The Great Gatsby, claims that she hopes her daughter will “be a fool- that’s the best thing a girl can be in this world, a beautiful little fool” (Fitzgerald 17). Put simply, women are expected to look pretty and keep their mouths shut and opinions to themselves. By being a “beautiful little fool” a girl would grow up, unaware and ignorant of the constraints put on her (Fitzgerald 17). Similarly, Rugen from The Princess Bride says, “Your

According to Yoder (1999) society views women as caring, and sensitive. As such, they are expected to

Norms in society are the expectations of actions in specific situations. Social norms keep human social relations and behavior stable. Norms are “rules” that have developed within a particular society taking into account its values, culture and way of living. Sometimes, it is even the case that individuals do not have a choice and rarely recognize that fact that social norms have arbitrary origins because they have experienced this during the ongoing process of living (Clinard and Meyer 2011:10). Thus, gender norms are sometimes seen as limiting, disenfranchising and oppressive. People who are in less-favored or less-accepted norms are sometimes pushed to “deviate” from the norm in order to achieve some form of “liberation” from their

I mean, who made up all the rules in the culture? Men - white male corporate society. So why wouldn't a woman want to rebel against that” (Kim Gordon).

This woman entrepreneur has created a line of bright and innovative makeup that is for the woman that is unapologetic. Doe Deere is the perfect representative for this type of makeup company. Beginnings Doe Deere started Lime Crime back in 2008. She created this innovative makeup line out of a personal need.

Doe Deere is the glamorous CEO and founder of Lime Crime Cosmetics. Deere is one busy executive that stands out in a crowd with her wild pastel colored hair and unique way of dressing. Many wonder about Doe Deere. What is her secret to looking great and attaining such wonderful success with her makeup line. Well, the self proclaimed unicorn queen explained it all in a recent article. Her firm belief is that people should not listen to someone that is out of touch with the mainstream world. Indeed, most people behind those fashion magazines are out of touch with everyday people. Instead, Deere believes that people should do their own thing. In other words, ignore fashion rules and dress the way that you feel.

At first glance, Doe Deere does not look like your typical CEO. Her hair is a very revealing pastel color. Her makeup is bold, dazzling, and sparks the imagination. You will probably never find Deere wearing anything that is drab or boring. Still, this young woman is a very successful entrepreneur and the founder of Lime Crime Cosmetics Company. The Russian born beauty is also a big supporter of other women entrepreneurs. In addition, Deere would like to share her beginnings with others to inspire those that are thinking about starting their own little venture.

She knows that she is best suited to carrying out the vision she has for her products. This drives her to take the time to stand in front of the camera marketing every article of clothing and tube of makeup that hits the shelves. Those who wear Doe's products have named themselves the unicorns after the bright colors that unicorns and her fashion line both contain.

Women can be in control, successful, and still be considered normal. This is shown in two sitcoms. Sex and The City portrays four women that are successful but are looking for love. The message that I got from this show was that the more successful you are, the harder it is to find love. Carrie, Miranda, Charlotte, and Samantha struggled with the worth, determination, and control of men; along with dating, and marriage. All four of the women are really different in their own way and they all hold different beliefs. Even though they’d all deny it, all four of the women were being pressured into becoming married. This sitcom was not just your usual mother telling her daughter to find a husband; It was their desire NOT to play the traditional role that they were actually

Doe Deere has caused quite a fashion and cosmetic revolution with her unique way of looking at fashion and the way that women apply their makeup. Her views are changing the way that the average young woman might look at herself. Doe Deere, is the self appointed unicorn queen that would like women to think for themselves. Don't listen to the rules that suggest that you should only wear these colors or these prints. She believes that you should do exactly what feels right for you on a personal level.

For women, it isn’t debatable that trends are constantly changing and impossible to keep up with. Ridiculous tabloid magazines with headlines such as “Boobs are back in style”, which suggest that a woman’s body parts are simply accessories. Again, reducing women down to nothing but an object, whose purpose is only to conform and please others. Kilbourne is adamant on mentioning that with the rapid fluctuation of beauty standards, women are left with a hopeless feeling of never being able to achieve “ideal” beauty. Even though achieving society’s expectations of perfection is literally

Every women can find something wrong with her body. Women try to change, fix, or hide what they do not like about themselves. Women express what they love about their bodies as well. Therefore the roaring twenties ideal of beauty and fashion are similar to today’s society by what women do to their bodies. According to Alan Brinkley, one of the things women did in the twenties to enhance their beauty was wear make-up. Make-up is still a big thing for women in today’s society. Another aspect women changed about themselves is their hair style. In the nineteen-twenties, women “had their hair bobbed” (Zeitz). Bobbed hair was their new style, and it made a statement for their era. Women were taking control of their beauty. In today’s society, women take control of their beauty by dying, cutting, or simply straightening or curling their hair. For women the ideals of beauty were as important in the roaring twenties as it is today. Women will do what they can to make themselves beautiful and

Certainly, only a confident person is able to thumb their nose at traditional beauty and fashion rules. Doe Deere is one very confident woman that believes in living by your own rules. The pastel haired unicorn queen has established a very successful cosmetic company by following her own rules too. The name of the company is Lime Crime. The Lime Crime CEO is all about originality and following your own path. Her makeup line features colors that are very whimsical and almost magical. Her goal was to reach women that desired a bold makeup that promoted their creative side.

The ideas that society has put in our minds is that a woman has to be slim, look perfect and always be ready for a photoshoot. All of the women in this movie trailer have a very similar body type, these women are all slim, tall and beautiful which shows that the movie industry has narrow vision.” The beauty of the woman as objects and screen space coalesce; she is no longer the bearer of guilty but a perfect product, whose body, stylized and fragmented by close-ups, is the content of the film and the direct recipient of the spectator’s look,” (Mulvey, 2006, p. 349). The idea of a women being able to stay fit as well as being on top of all the modern fashion trends, and looking ‘perfect’ is very unrealistic. This is portrayed in the movie trailer when the one mother played by Mila Kunis is in a workout class or when her and her friends are having conversation in regards to her bra. When it comes to women’s careers they are expected to wear appropriate clothing that portrays them as professional, this allows them to be respected in the workplace. “The contemporary economy depends right now on the representation of women within the beauty myth,” (Wolf,1991, p. 18). Society continues to push the ideology that all women have to be the same size and dress certain ways in the workplace through different methods of media including movie

This is not a position women want to be in and "the reputation of chastity is prized by women" (Wollstonecraft, 272). Even though women value chastity, this is not a virtue society holds in high regard because "it is despised by men" (Wollstonecraft, 272) and men hold the power in society to suppress the will of women. Men have an inherited authority derived from their occupations such as politicians or businessmen in which they have more control over society than women. Also, the traditional belief in society favors men because men have historically always been in a position of power.