Case Study
Riding the Plus Size Wave
Discussion Questions
CS 10-1 Explain the success of Lane Bryant in relation to self-concept, self-esteem, and self-consciousness. How can they leverage what we know about consumer behavior in these areas in order to address self-esteem issues?
Self-concept is the belief a person has about their attributes and how they see these qualities. Also, self-esteem is how a person emotionally judges their self-worth and contributes towards their attitude within themselves. Lane Bryant has been one of the prominent plus size retailers since the 1900’s and continues to grow with the new emergence of a self-realization culture. Lane Bryant, as well as other retailers, have succeeded in their marketing efforts by focusing on the self-concept that women are beautiful at any size. It is supported by the sales at Lane Bryant that if a woman believes in her self-concept, she will purchase high fashion and expensive
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Given the health problems associated with obesity (heart disease, diabetes, etc.) should the industry continue to encourage this acceptance?
Our society and advertisers have placed a large amount of emphasis on being thin no matter how much this new era of self-images is emerging. Society will continue to make their dietary choices despite this acceptance industry movement. Frankly, the fashion industry should encourage and promote proper eating habits and daily exercise for specific body types as opposed to stating that a particular body shape is acceptable. As individuals, we are created with different body types, and this is what we as a society should be our focus. Also, retailers should examine what works for a particular body type along with publicizing healthy lifestyle habits for
The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,
In Susan Bordo’s article “Never Just Pictures: Bodies and Fantasies” this is an article that is informative as well as interesting. Bordo mentions celebrity names like Alicia Silverstone and famous dieting products like Citra Lean to introduce the “thin” trend in today’s popular culture. The author explains how today’s society explores different media cites to acknowledge how individuals should appear in today’s world. Advertisements have also become a big part on the reflection of society’s beliefs. Bordo talks about body figures that were once considered normal, have become known as an abnormal appearance. Bordo wants to convince the audience that being thin has become an issue that must be addressed by the general public,
In this task I will compare two theories of self-esteem which contribute to our understanding of self-concept. The theories which I will be focused on are Bowlby’s and Harter’s.
Model’s work so hard to have the perfect body for magazines and other things but it is not enough for people they have to photoshop everything that is natural for a girl and it makes girls self conscious about themselves. The interest in this topic is that this is a serious problem,girls should be proud of there body but people think that if a girl is fat then that girl does not care and if a girl is too skinny that girl is trying too hard. In the 1840’s people were fat because it showed that that person was wealthy and could eat a lot, and if a person is skinny you could not afford to eat. But by the 1920’s dieting and calorie counting were apart of daily life. There is way too much pressure on girls to have the perfect body because girls think they are not as pretty as the girls in magazines, society is also the problem because society thinks if a girl is not skinny that girl is not pretty, they always try to change girls because nothing is
The so-called “plus-size” models of the industry are skinny and in-shape; they are just curvy. Curvy does not equal plus-sized, and as the average woman is heavier than she was 20 years ago, the general population should be more represented in fashion. Lisa Hilton makes an argument saying that obesity is much more common than anorexia and eating disorders, but this has nothing to do with how the fashion industry itself influences the amount of eating disorders that there are. We know that obesity has struck America, but these people often times feel bad about being overweight and feel like they are a taboo in society. Fat shaming in media does not promote a healthy diet for women, and more clothes should be created for overweight models so that every girl can look and feel
Dictators, Tyrants, Rulers, Sovereigns and Princes. These are the people who Niccolo Machiavelli has written his book, The Prince, to instruct. Leaders need instructions to maintain their position, their people, their military and their power. The Prince, a book that recommends tyranny and vicious ideas, is the manual. It has helped to shape the ideas of the past, continues to have influence in the present, and will most definitely shape the future of politics.
According to the article entitled, The Fashion Industry May Be Linked to Poor Body Image and Eating Disorders, psychologists and eating disorder experts say the fashion industry has gone too far in pushing thin image ideals on women and young girls. Professor of psychiatry at Rush Medical College in Chicago and Vice President of the American Psychiatric Association states “we know seeing super-thin models can play a role in causing anorexia.” This article argues that the common thin, sexy ideal in our culture and society has caused many women and girls to dislike their bodies and have poor self image, a body dissatisfaction that can lead to unhealthy weight control behaviors and
The largest forms of media we encounter in our daily lives are the advertisements and commercials we see on TV, the Internet and in magazines. One of the key strategies used to reinforce the feminine image is to depict every woman to be “thin.” This strategy is used all over the media and this depiction of “women should be thin” is negative. For example, “Seventeen” magazine, Pretty Little Liars star Troian Bellisario is featured on the cover captioning, “Get an insane body – It’s hard, but you’ll look hot.” This idea that the media is portraying to all women and girls is publicized wrongly. Everyone thinks that being thin is hot and if you are not thin, you don’t belong to society. However, this happens because women and girls are too taken away by getting slim,
“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.
Then in the 1950's, more voluptuous figures were the ideal. Since that time the ideal body shape for women has become more and more slender (Borzekowski, Robinson, & Killen, 2000). Unfortunately, for many people the ideal thin body is nearly impossible to achieve. This makes women feel dissatisfied with their appearance. Hence the beginning of a negative body image. Recently, researchers have become concerned with the question of how and to what degree advertising involving thin and attractive women is related with chronic dieting, body dissatisfaction, and eating disorders in American females (Stephens & Hill, 1994). The esteemed attention that female thinness culminates began in the United States back in the 1950's (Garner, Garfinkel, & Thompson, 1980). During the last three decades, pageant contestants, fashion models, and famous actresses have grown steadily thinner (Lake, Sweeney, & Wagner, 1999). Twenty years ago the average fashion model weighed only 8 percent less than the average women. Today the average model weighs 23 percent less than the average woman (Dunn, 1992). Surprisingly, as the body standard has continued to thin, the average weight of American women has actually risen. In 1950, mannequins closely resembled the average measurements of a woman. The average hip measurement of mannequins and women was 34 inches. By 1990, the average hip measurement was 37 inches for an average woman, while the average mannequin hip measured only 31 inches
In Jonathan Swift’s “A Modest Proposal”, a speaker states his proposal for preventing the children of poor people in Ireland from being a burden to their parents or country (Swift 1). The author carefully constructs his argument before leading into his absurd proposal supporting the consummation of one-year old children. The speaker first addresses the problem in the opening paragraph, then goes into discussing why other solutions have fallen short, and then until why his solution is the only option.
Fashion magazines and the media are filled with beautiful women that appear to be extremely thin. Every time someone turns on the television or looks at magazines they see some kind of advertisement for fitness programs or some method of dieting. There is a strong emphasis on dieting and maintaining some ideal weight. Looking at these ads full of “skinny” women gives other women a sense of insecurity about themselves, making them think that thin is the way to be. Society in general tends to think that all women are supposed to appear to look like these surreal images that we see on television and in magazines. You hardly ever see plus size models on TV or in magazines advertising a product. It seems to me that if you are not a Cindy Crawford, Tyra Banks, or Naomi Campbell then you don’t have a chance of succeeding in this fat phobic world.
Society has focused on eating disorders from both ends of the spectrum, and for a majority of the time the light was on those who ate too little or not at all. Magazines and television commercials have been flooded with too thin women for years, and they were respected and idolized in the fashion community, and in everyday life. People became obsessed with thinness and began to construe a false sense of normality when confronted with an overly thin individual. Searching for the perfect weight has been an ongoing issue throughout society for men and women for decades, and has never seemed to lose its popularity. Society applauds those who can keep off the weight and seem to view unhealthy individuals through a rose colored lense. America’s Next Top Model consists of the thinnest, most beautiful women who are striving to be the next big thing. These women are underweight and work hard to maintain an overly slim physique, and are idolized by millions. Weight loss is a constant struggle for millions of people and are in a constant cycle of dieting too much or intaking more calories than someone should. “There is a slippery slope from dieting to disease, as the 7 million girls and women suffering from eating disorders in this country will attest.” (Martin 1) For generations society has deemed “too thin” to be normal, and has led
A large contributing factor to this problem is that many people in the fashion world encourage the use of overly thin models in editorials and fashion shows. For example, as Kathryn Shattuck, What's On Today: [The Arts/Cultural Desk], mentions that Kelly Cutrone, world renowned fashion publicist, encourages, “Clothes look better on thin people. The fabric hangs better” (1). The fashion industry’s emphasis on being thin and its use of extremely underweight models in unacceptable. Many people would agree that the fashion industry plays the majority role in eating disorders, but Lisa Hilton, British Vogue writer, disagrees. Hilton argues, “Its objective is selling clothes, and the consensus remains that in order to achieve this, models need to be thin . . . Fashion is about fantasy, about impossibility, about, dare we say it, art. Most women can’t tell the difference” (1). Hilton condescendingly continues to refute the criticisms that models are too thin and the fashion industry encourages eating disorders.
In the United States today, many teenage girls are facing lots of problems. New problems are rising such as an increased pregnancy rate among teenagers. Our teenage girls are less developed and unprepared for the problems which come along with their decision to have sex. It is also too early for teenage girls to become pregnant. Many teens think having a baby is some sort of joke. They believe it will never happen to them but the reality is that every time teens have sex, there is a possibility that the sperm will find its way to the egg if they do not get protection. As a nation, or society, it is in our common interest to protect our teenage girls from getting unwanted or unplanned pregnancy. However, this issue of protecting or