Australians have long been famous for being an obese country and now for the first time in recent years there has been an overwhelming desire for the nation to lead healthier, more active lifestyles, fueling a thirst for the long forgotten fitness industry. Fitness niches which are nontraditional forms of exercises, take the “work” out of work out, previously exhibited robust growth is now currently being run out by easy access 24/7 gyms, whom are attracting the majority of earnest and cost efficient Australians (Brown Gibbons Lang& Company, 2013).
Jett’s vs. Fitness First
Increasingly so, healthy living has now become the mantra for many Australians with the outlook of the fitness industry in Australia in 2014 one of good …show more content…
This comes as no coincidence as it is a fact that the two of the top five fastest growing franchises are 24-hour gyms in Australia (BRW, 2013).
Fitness First’s soft spot
SmartCompany reports, McDonell co-founder of Fitness First insists that there is room for different gym formats in Australia, but concedes the rise of 24-hour, low-cost gyms in general, and Jett’s in particularly, "may have affected them slightly" in the last two years. At the same time as rivalry Jett's numbers have exploded, opening 155 gyms in less than five years. Under the 24-hour model, gyms are unmanned for most of the day, meaning labour costs are much lower (Thomson, J, 2012).
Fitness First has be renowned for its unique product line of programs and other assorted nontraditional forms of exercise taking the “work” out of work out it has garnered increased mass appeal from both media and individual gym enthusiasts, drawing in millions of new subscribers around the world. With its long standing knowledge of suppliers and specialists it is known for its better facilities and equipment, thus creating a customer base loyal to those who treasure such values, unfortunately not all consumers value this concept.
Jett’s distinguishes itself from the larger operators like Fitness First which have broader facilities, pools, classes and personal trainers, which significantly bump up costs for members. By
If people decide to join a gym, it means they are willing to start NOW. Customers don’t want to wait one week or more to get the ability to go to the gym, that is why there is in ‘FitSpace Gym’ a special area with computers to subscribe. Right after the registration, the customers will receive a membership card which will provide him/her to get instant access to the gym.
The Queensland Government 'Healthier. Happier ' campaign is a key element of the Queensland Government 's strategic approach to address the critical health issue of obesity in Queensland (Queensland Health, 2014). Three million Queenslanders will be overweight or obese by 2020, and overweight and obesity are the major risk factors for cardiovascular disease, cancer, diabetes and some musculoskeletal conditions (Commonwealth of Australia, 2016). Based on these current trends, the 'Healthier.Happier ' campaign aims is to address obesity in Queensland by encouraging the adoption of healthier lifestyle behaviours. This essay will critique the 'Healthier.Happier ' campaign by analysing the health promotion strategies and the underlying assumptions used in developing the campaign, as well the reviewing the implications of such strategies.
Price charged on different fitness products and services provides customers the ability to put firms under pressure. Most fitness centers rely on membership revenue as primary source of income. Customers can switch centers increases customers influence over prices. Price membership and daily fees are lowered
By looking at the statistics it is quite prominent that the Australian populations must make changes to their diets, and exercising more as these two methods are most prominent into losing weight naturally. If the Australian population use methods to essentially lose weight it will see a decline to the average weight of Australia by 2025, this would move Australia down from being 1 of the most obese countries to one of the healthiest countries. Furthermore, it would see a decline in the number of people suffering chronic diseases revolving from obesity.
Pure Gym, the UK’s Budget gym giant, launched in 2009 by Peter Robert with the pioneer of an affordable, flexible and high quality fitness operator in the UK. By starting with four sites in Leeds, Manchester, Wolverhampton and Edinburgh, Pure Gym has completed the expansion of further 94 gyms from Aberdeen to Southampton. Not to mention, the acquisition of LA Fitness and its 43 fitness clubs has enhanced the opportunity of affordable fitness centres to people across Britain, particularly in London and the South East. The nature of business lies within five market characteristics involving heavy technology and web use, gym-only proposition, ability to operate club with a single person, scope to operate 24/7 and costs minimum of 50% lower than average industry price
Everywhere you look on social media there are fitness models, celebrity trainers, athletic apparel companies, healthy cooking sites, and fitness entrepreneurs. Americans are finally becoming aware of the obesity problem and taking steps to change it. Indiana was ranked as “the 15th highest adult obesity rate in the nation, per The State of Obesity: Better Policies for a Healthier America released September 2016 (The State of Obesity in Indiana, 2016).” This is the opportune time to own a business in the fitness industry. Not only are you promoting a healthy lifestyle, you’re also creating new opportunities in a much needed and growing
Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.
Initially Justin Milam will be responsible for managing the operation, providing members a safe place to work out, and the gym's profitability, aimed at reaching the industry’s mark of 8.9%. Jointly he and Laneice, who is response for managing the accounting, will oversee the company’s promotional activities increasing gym membership.
Physical appearance has is a hot topic in American culture. Some people thin you should be happy with the way you are; others say you should strive to better yourself at all times. I believe that since you only have one body, why would you not treat it the way it deserves to be treated. Right now gyms are filling up quicker than they can be built. There was a time when you could go to the gym and workout without anyone bothering you. Today, it is like a dogfight to get on the workout equipment you want. Gyms are a multi billion-dollar business that keeps growing. I will explain to you the quickly growing and lucrative business of operating a gym. In this blog entry I will compare the way gym memberships have changed over the years.
The company decided to foray into the fitness industry owing to the scope of growth over the next five years. The fitness industry in the USA is expected to make a profit of $102.2 million in 2014 with trends indicating annual growth at the rate of 0.5% to $1.9 billion in 2019 (Carusotto, 2014). The IBIS World report contains findings that the industry is declining as a whole and the concentration of such establishments across the country is very low, with relatively moderate technology change (Carusotto, 2014). ‘On The Ball’ claims that this allows for new product innovations to find it’s
It seems nowadays everyone has some sort of fitness goal, whether it is to lose 10 pounds for a special event, to fit in that old pair of jeans, or just for their overall health. Regardless of the reasons, some people are super motivated with workout regiments and diet plans mapped out; and others, not so much. For those who are taking the first step to a healthier lifestyle, herein comes the “I’m going to join a gym” epiphany because what better way to motivate yourself than to surround yourself with healthy lifestyle motivated individuals. Choosing a gym though should not be taken lightly, there is a lot to consider depending on individual needs. The best way to think about it is, choosing a gym is a bit like choosing a mate – you’re going
Welcome to Fiternal CrossFit! It has been a whirlwind year for all us here at Fiternal. Opening a CrossFit gym has been a dream of mine for over ten years. Our first year in business has given us so much to be thankful for; for each one of our amazing members, for a great business opportunity and for the chance to make difference in people’s lives. Helping members achieve new levels of fitness and health they’ve never imagined is what pushes me everyday to give everything I have to this business. Here at Fiternal CrossFit greatness is what we strive for. We are focused on not only getting members out of a comfort zone but also having them completely leaving it in the past. Fiternal CrossFit is all about functional movements that are constantly