Analysis Of Porter 's 5 Forces Analysis On Fitness Industry

General information on the fitness industry and fitness industry trends, including the sources you have used to find this information.

Still, the industry has not been completely recession proof. In 2008 and 2009, demand for gyms and health clubs weakened as consumers cut back on discretionary spending. However, compared with other industries, the Gym, Health and Fitness Clubs industry has remained remarkably resilient, as increased leisure time and boosts in health and morale from exercise have kept the industry highly competitive. Gyms and health clubs have broadened

Pestle Analysis The PESTEL analysis covers the analysis of Political, Social, Technological, Environmental and Legal factors to scan the organization’s external macro environment. The PESTEL analysis of Best Buy Co. is as follows: Political: Best Buy operates majorly in U.S. and Canada. At present both countries has stable government, therefore, Best Buy do not face any significant political threat.

As we now move on to the PESTEL analysis, it is important to discuss its importance. The purpose of the PESTEL analysis is to evaluate the environment in which the Home Depot operates. We analyse the political, economic, social, technological, environmental, and the legal environments so that we can better understand how the surrounding environment will impact the business of the Home Depot and how they will need to adapt.

- To know what is the situation right now of fitness industry means if the situation is in the positive situation so it good to invest money on the business also opposite if the situation is in the negative situation.

Bally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed.

According to the rules of the gym and fitness industry has changed dramatically over the past five years to grow up healthy. The emergence of the budget demonstrated fitness chain at all times. Today, we turn to the attention of health care and more. Has spurred much of this growth. A franchise such as exercise currently has more anytime, anywhere has grown exponentially over the past

This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect.

The Health and Fitness Industry generates over $80 billion globally with about 151.5 million members worldwide. Since 2009 the number of gym memberships have increased roughly 25% per statista.com. Due to these statistics combined with my past knowledge and work experience in the fitness industry I have decided to pursue a future venture idea in this industry. To help me further understand the ropes I reached out to celebrity fitness trainer and gym owner Gunnar Peterson. Although he doesn’t operate a large commercial gym location, Gunnar has made a name for himself as one of the most trusted trainers in the industry.

The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a

There are many things the affect the growth of K9 Fitness, the main thing being the ever growing competition of the fitness industry. The fitness industry has been growing at an exponential rate all over the world in the last twenty or so years, especially now with the new health epidemic that many people are starting in their lives. The growth began in the United States and the United Kingdom, then started to migrate to other countries around the world (“Fitness firms flex,” 2001). Since then, it has seen the most growth in the last five years. Being healthy is always everyone’s first promise on their new year’s resolutions list and with the amount of healthy foods and gyms available to the public, it is easy for people to maintain that promise. K9 Fitness will be selective to those people who have dogs and love to work out with

This investigation has been prompted in order to strategically organize and plan for Power up fitness’s new venture. The missions, visions and objectives of the business will be assessed and planned to match their current market situation. These strategies will serve as guidelines for the stakeholders of the organization to execute, so their goals will

PESTLE stands for:Political - The current and potential influences from political pressuresEconomic - The local, national and world economy impactSocial - The ways in which changes in society affect usTechnological - How new and emerging technology affects

In the case of major players bargaining power of suppliers is very low as theydictate the prices

leading competitors in the New Zealand gym industry. The purpose of this report is to identify