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White Bread: A Social History Of The Store-Bought Loaf

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Jenny Lee Morality of Bread The idea of morality emphasizes on making the distinction between right and wrong as well as the difference between good and bad behavior. Often times, the mass population is only aware of what is considered to be the “right/good” behavior depending on how the rest of society reacts to it. If the media, authorities, and professionals are all stating that one course of action is the right course of action, then the culture adapts to the claim and in order to be good citizens, the people react accordingly. In Bobrow-Strain’s book White Bread: A Social History of the Store-Bought Loaf, the author illuminates a brief history of the creation and transition over to factory-made white bread from homemade bread. Through the rise in population of store-bought white bread, …show more content…

With Progressivism came the preference for store-bought bread over homemade bread as it was much more convenient and efficient. Before the rise of industrial bread, women were expected to stay around the house for daily baking, leaving no other time or strength to leave the house and go to work (Bobrow-Strain 2013: 30). However, in the early twentieth century, there was a shift from homemade bread to store-bought bread as a “culture of professionalism” revolved around the middle classes. A newfound belief in science and industrial efficiency proceeded to cast aside the previous forms of craft and tradition. Furthermore, as training in fields like medicine became standardized, new studies like hygienics and public health were formed to further scientific rationality (Bobrow-Strain 2013: 32). With the increase of knowledge and exposure to science, more people became aware of the unsanitary conditions of many

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