Running Head: WHITE CASTLE CASE STUDY
White Castle Case Study
Team B
MKT 551/Marketing Management
University of Phoenix (Online)
Bill Copeland
December 04, 2006
White Castle Case Study "More than 80 years. More than 380 restaurants. More than 500,000,000 burgers sold last year alone" (White Castle, About Us). This is White Castle 's mantra. Does this mantra mean that White Castle needs no marketing strategies? Of course not. Every company needs marketing strategies, no matter how well that company is doing in its industry. To maintain its market share or to increase that share, a strategic marketing plan is vital. "The restaurant industry and the fast food sector are highly competitive, and are affected by changes in
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Technology has played a large factor in revenue decline due to microwave ovens and a consumer 's ability to purchase prepared foods of all varieties at their local supermarket. Evolution and adaptability are two critical variables for fast food vendors to consider for gaining a competitive advantage and market share. Another trend is establishing healthier eating habits through improved food choices which include eliminating red meat from the diet as well as a decrease in fat and salt intake.
Company
Headquartered out of Columbus, Ohio ,White Castle Systems Inc. is known as the original fast-food hamburger chain in America with revenues of $573.2 million in the fiscal year ended December 2004. This was an increase of 14.6% from the prior year. The first White Castle restaurant opened its doors in Witchita, Kansas, in 1921 and has since grown to operate more than 390 hamburger outlets in approximately a dozen states primarily in the Midwest regions as well as expanding internationally (White Castle System, Inc., 2006). Most of the restaurants are open 24 hours seven days a week. White Castle 's stores are all company owned, and the company has not incorporated franchising as a means of company growth and expansion. The company has its own subsidiary, White Castle Distributions, located in Kentucky. The
The book, The Glass Castle, by Jeanette Walls gives an intimate look at her family. The Walls family does not fit society’s expectations of normal, functional or healthy behavior. Nurses are particularly interested in assisting families in similar situations. This paper evaluates the Walls family as they interact with each other and their community. Nursing activities which may be of value to the Walls family are proposed and explored.
The main contributing factors can be categorised as advancements in technology and the increasing restrictions placed on time spent at work and on personal time. The ongoing consequences of these factors inevitably lead to a increasing reliance on quick and easy to prepare meals at home or high fat take out food.
In today's generation, healthy and unhealthy food plays a huge role in one's life. Especially when it comes to budgeting your expenses. Comparing the Guatemala and North Carolina family, you can tell many differences by looking at the images. It's obvious that the family from Guatemala eats healthy and the other doesn’t. Fast food has changed the world we live in now. Many years ago, people ate healthily and spent less money on junk food because they spent most of the time cooking their own food. Over the years, the production of fast food has increased tremendously in America. 77.3 percent of industries have taken over the production of fast food. Agriculture is one
The food economy in America has gone through numerous and substantial changes during the past couple decades. The changes, although economically beneficial for America as a whole, are becoming a detriment to the health of our society. Perhaps the biggest innovation is the rise of fast food culture. The mass fast food monopoly is growing more and more every day, and with the aid of the government in forms of subsidies, the food culture of the United States is being run by big business. “Corporate enterprises” are “moving in to take advantage of” the American food market (Campbell). This shift in the food economy has come to be accepted as the norm, and so the average American consumer is being exposed to the dangers of fast food. Americans are finding it harder and harder to eat healthy. Fast food is causing diseases and deaths to skyrocket, and the happiness level of America is plummeting, all because of ignorance and the greed of big business.
The greatest disadvantage of the food industry is unhealthy eating. This is derived from high amounts of sodium which can be found in most fast food industries. The manner in which these foods are cooked also plays a pivotal role in the unhealthy aspects of certain menu items. Ingredients which are not understood by consumers who are becoming more health conscious has
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.
We live in a world that is in a continuous process of transformation, considering that progress manages to control all the aspects of individual's life. Being part of a society which is always changing makes it essential for people have to adapt to all these aspects. One of the biggest problems for the American society is that it has no time to eat, since it is always on the run. Fast food came as the greatest solution for this problem. Since the process of modernization of the American society is accelerated day by day, the fast food industry has gained its place on the market. Even if individuals are well aware of the problems they can and will encounter if they eat fast food, they are forced by the circumstances to fall back on it.
Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).
The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at
Every day while sitting on the couch eat a burger, and soon many people learn what the obesity hype is all about. Fast food companies are advertising more food for less money with fast service. The media tends to change images for their target customers, to make the food more appealing to those that are watching. Laziness is one of the main causes of obesity in our country. Obesity in the United States is at a high due to the increasing fast food chains, media influence, and a lack of exercise. The idea of having a meal made for them in less than five minutes is somewhat exciting to the view of many individuals.” fast food firms introduced these alternative meals in response to changing consumer tastes”(Buchholz). Many fast food stores offer the customer fast service, and a great tasting meal. They provide their service with a smile and a meal that can cost less than 10 dollars. When people mix poor diet with poor
If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.
Thesis statement: There are some reasons shown that popularity of fast food are because of change in lifestyle and easily available everywhere, eventually,
Every organization needs to have a marketing strategy so that they know who are their competitors, which market they need to target, do they have resources to compete in that market and what strategies they need to adopt to gain competitive position in the industry. The most important thing is with the help of marketing, company is able to make people aware of its product.
Marketing play a vital role in the success of every company. Burger King use different market strategy to promote their business in New Zealand.
Besides the five forces, we also identify some driving forces in this industry. Emerging social issues and changing attitudes and lifestyles can be powerful instigators of industry change. Consumer concerns about health and focus on value have emerged as the major drivers of change in this industry. Product and marketing innovations have been key driving forces in fast-food industry too. The other driving forces are growing use of the Internet and emerging new Internet technology applications, increasing globalization, changes in the long-term industry growth rate, technological change and manufacturing process innovation through lay out and drive-thru process, and diffusion of technical know-how across more companies and more countries.