The poster used to promote the movie “White Chicks”, stars the two main protagonists of the film, the Wayans brothers. Due to the subtle nature of the creator’s design choices, the average viewer may not pick up on the many intricacies that may very well affect the viewer’s perception of the poster. At first glance, the poster is able to summarily explain the plot of the story to the viewer of the poster. Clearly shown, the protagonists are black undercover cops who will undergo a transformation into two white women in the film. The design of the poster forces one’s eyes to view the badges that each of the “girls” is holding. Most likely, the designer wanted the premise of the movie to be given away to anyone viewing the poster. Therefore, making the decision to put the badges in the “front” of the poster along with the “girls”gives a clear main focus of the film. Another key element of this poster is that the color scheme, design, and font of the poster are all designed to give off a friendlier and light-hearted vibe. As a comedy, this is a rational choice by the designer to attract the target audience the producers intended to view the film. The movie targets teenagers to young adults and the …show more content…
The close-up on the brothers makes the characters feel closer, and consequently, feel more tangible. In doing so, marketing becomes more efficient and the poster more attractive to the viewer. The movie delivers with that same feeling of tangibility, as this movie does an effective job at connecting one to the lives’ of the characters. Something as minimal as the character’s proximity to the screen is able to determine whether or not someone chooses to watch a film, as for the perspective can influence whether or not the viewer of the poster will be able to connect with the
The author gives focus to the word “WOMEN” painted in white on top of the door to clearly establish what the piece of art is about. It’s safe to assume women are behind the door. This may be seen as a direct message, but by looking thoroughly, the message expands into a deeper one. Moore chooses a font that resembles the one in prisoners’ jumpsuits. By doing this, he is telling the viewers that women are treated as prisoners in society. Their freedom, autonomy, and rights are taken away and leaves them trapped in an oppressive society
Source three is an Australian propaganda poster created for World War One, which is attempting to recruit soldiers, and especially sportsmen, to replenish the front lines for the war going on in Europe. The main idea of the source contemplates the idea of uniting as a political and military power to stop the rebel forces, over the ability of healthy Australian men playing sports, and not protecting their country's freedom. In the forefront of the photo, we see an image of Victoria Cross recipient and Australian soldier, Lieutenant Albert Jacka. This image serves both as an inspiration and a sign of hope for the people of Australia. The people of Australia view Jacka as a war hero, and the picture of him may have acted as a means of enthralling
Forman presents this film and plot to us in a direct and simple manner. The camera will zoom in on a personality without trying to conceal the detail of its being there. As a viewer you can feel the camera moving forward and zooming in and are persuaded to incline into the screen yourself.
I chose the advertisement of the two young girls. This advertisement was the most appealing to me in terms of its central message. The advertisement’s intended audience can be targeted to most adults who have young children or anyone who has strong feelings towards gun control laws. Though, the audience most know about the background information on the book the African American girl is holding. The book, Little Red Riding Hood received some backlash about what the character in the book was holding in her basket on the way to her grandmother’s home.
The poster was a way the government persuaded desolate women to do exactly what they wanted. Although the poster portrayed a sense of mourning and anguish, it convinced the women to emerge from depression and strive for a sense of accomplishment. The fifth poster (refer to Figure 5) is a well-known poster of World War II. It is a picture of “Rosie the Riveter” (a fictional character the government created to help campaign to women wanted in the workforce) flexing her muscle with a serious look on her face. The posters read: “We Can Do It.”
Finally, we decided to focus on the design and style of the posters, as well as some of the rhetoric appeals used, rather than talking about the topic itself. Thus, we concluded that our main point would be what we considered to be our strongest aspect of the posters, which we determined was the balance between pathos and logos in the posters. By choosing two posters to display data and facts, and two to display emotion-evoking images and messages, we determined that we provided enough variety of information so that an individual that is either interested in the facts of this topic or that is interested in the morality of this topic could be persuaded to pursue more information on this topic, or even heed our call for advocacy. Although we were met with some issues concerning time and a difference in both topic and design choices, we completed the poster series in a manner we were quite satisfied
Movie trailers are arguably the most important marketing tool for films before they are released. Viewers create a first impression of the film according to its trailer, and trailers tend to persuade moviegoers to either watch the film or not watch the film. It is also a ground for the film to advertise the actors and directors that worked on the project. A-list actors and directors have loyal followings, and these fans will surely enjoy seeing their stars on screen. Emotion also plays a significant role in persuasion during the viewing of a trailer. Suspense, action, horror, and comedy all fuel different emotions that create favorability or dislike amongst viewers. While there are many reasons to watch a certain film, I will examine the rhetorical forces behind our innate connection to certain types of movies, in addition to providing personal reasons behind my choice of The Revenant. Through examination of my personal opinions, I will use The Revenant as a tool to discuss the rhetorical arguments provided by Alejandro Innaritu, and further analyze the role of movie trailers in persuasion.
Clearly, this poster supports the war efforts by encouraging the people of Canada to refrain from talking about war, as spies that are associated with enemy countries could listen to their conversations relating to war, and the spies could implement this information into their own war plans. Therefore, this is a major issue that concerns Canada as Canadian civilians could leak out unwanted knowledge to the enemy countries. The historical knowledge that the viewer must need to fully interpret my poster would be the Canadian government feared sections of their war plan could leak into the hands of the enemy. As a result, the government passed the War Measures Act, which granted them full control over the lives of all men and women of Canada.
This is a representation of the coldness of the character that is behind the window, and is blurred within the fog. The use of mise-en-scene is also used in the background that you can see behind the window which is of a forest. This is determined by the clustered trees that are crowded behind the character at the front. This is a cliche in horror films as it is a setting that a lot of horror films use, as a forest is a place that has a creepy atmosphere when dark and is a vulnerable place to be, as it is unrecognizable to you. The use of lighting is used to silhouette the character, this makes her the main focus of attraction. It also blocks out any view of anything else behind them and therefore forcing the viewer to look at the character. This is effective in asserting the audience that this is a horror film.The last use of mise-en-scene that is used in order to make it more bright and to make it stand out is the use of costume. The use of costume isn't fully focused on this poster but it is helpful in finishing off the full image of the atmosphere that it is trying to create. The T-shirt is dirty and torn, which can represent a struggle that it took for the character to come this way.
Colours cannot only serve as visually separating or connecting elements in a frame but also represent symbolic components inside a frame. Having already written papers on character constellation and notions of beauty in American Beauty, colour was another aspect that attracted my attention when watching the film for the very first time. Although one can detect numerous similarities in terms of framing between American Beauty, Revolutionary Road, and Shame, the importance of colour in all three films appears even more striking to me and was one of my main motivations to compare these films. Especially the colour red in American Beauty catched my eye and reminded me of Pleasantville, a film that deliberately utilises colour to support and convey
The movie poster that I have chosen is Maleficent, produced by Walt Disney and is released in year 2014. Movie poster is very important as it is considered as an advertisement for a particular movie. With containing the powerful visual elements of the movie such as the famous actors, movie title and attractive image, it can easily grab the audience’s attention. Some of the movie posters may include the main actor’s name as well. These visuals are vital to convey impactful messages to the audience and persuade them to watch. Maleficent is an example of using actress’s name to attract audience. The main actress name, Angelina Jolie is written in an elegant and simple black capital letters in serif typeface and is placed in upper part of the poster.
My film, “The Deceiver,” is about a pastor who is depressed following the death of his only son by drowning. He turns his back on God and begins to live a life contrary to the word of God that he preaches. The first poster entitled, “Crisis Call,” shows a man on the phone, with a woman in a smaller photograph crying and holding a weapon. This poster, like “The Deceiver,” reveals pain and even possible death.
The Moana movie poster in itself is a perfect example of challenging gender expectations. Through the look at the target audience, color, and the context of the poster, one can better understand how Moana challenges
Movie posters are meant to capture the audience’s interest and reel them into going to the movie they are each individually presenting. Some posters do their job in catching the audience’s attention and some just don’t create any interest. Whether it creates interest from the audience or not mainly depends upon the visual aspects of it. These aspects include alignment, repetition, contrast, balance, direction, color, and font. Other aspects that most posters try to achieve that aren’t necessarily visual are appealing to the audience, showing the purpose, and staying on the right side of ethics. Also most of all movie posters contain the aspects of ethos, pathos, and logos.
A well-known phrase in the English language is, “a picture is worth a thousand words.” This catchy slogan is commonly used to convey emotion, individuality, and personality in an image. In the film industry, creating movie posters will indefinitely be a part of the phrase above. According to Alexander (2011), “a movies poster encompasses the message and feeling of the film, it should be the main source of attention for the release of a new movie” (n.p.). For this project I chose the genre, Drama. Within this genre, I chose three movies that are very diverse to analyze. The movies that I chose were, Holes, Gone Girl, and The Shawshank Redemption.