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White V Samsung Case Summary

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1) Briefly discuss the issue in the case; In White v. Samsung Electronics, 1992 U.S. App. LEXIS 19253 (9th Cir. 1992), Wheel of Fortune hostess Vanna White sued Samsung for running a commercial that was, in part, based on her, and used something resembling her likeness. Plaintiff commenced an action against defendants alleging infringement of various intellectual property rights under state and federal law. Meanwhile, the Plaintiff appealed the district court's grant of summary judgment in favor of defendants. The court affirmed the grant of summary judgment on the right of privacy claim, but reversed the judgment on the right to publicity and the Lanham Act claims. The court held that for the advertising to be effective, it must evoke the celebrity's identity. 2) Briefly discuss what intellectual property right was at issue; and 3) Explain what rule of law can be gleaned from the case. …show more content…

The majority's reading of the Lanham Act would provide a basis for "commercial" enterprises to maintain an action for section 43(a) violations even in the absence of confusion or deception. The Lanham Act (also known as the Trademark Act of 1946) is the federal statute that governs trademarks, service marks, and unfair competition. It was passed by Congress on July 5, 1946 and signed into law by President Harry Truman. The protection of intellectual property presents the courts with the necessity of balancing competing interests. On the one hand, we wish to protect and reward the work and investment of those who create intellectual

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