Who Is Kellogg's Pop-Tart Appeals To Children?

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

A Snickers bar is the best in its class. At least, that is what Mars strives to convey in their commercials. Specifically, in Mars’ Snickers commercial that features Betty White, the candy bar is portrayed as the leading option when it comes to satisfying hunger. In addition, Mars plays upon the extreme notion that, by consuming a Snickers bar, you will become a better you. Unfortunately, in the process of convincing its audience that it is the best candy bar in its class, Mars commits logical fallacies, such as hasty generalization, a false dichotomy, and appeal to authority.

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Schools no longer cook meals, but rather reheat meals given to the school through the government. Sodexo representative Barbara Brown in one school says, “Part of our position is that we’re hoping that through nutrition education, the students will learn to make the right food choice,” yet she represents schools that give snack bars, Gatorade, and pizza as school lunches (Spurlock). McDonald’s especially caters towards young children. According to Spurlock’s Supersize Me, a study showed that children predisposed to the good feelings of cigarettes, without knowing what they are, have a higher tendency to smoke by the time they are of legal age. This theory can be applied to McDonald’s; children raised with McDonald’s Playplace, Happy Meals, kid’s toys, and french fries are more likely to grow up to go to McDonald’s more frequently than those who do not (Spurlock). McDonald’s catering to children is a good business move for them because it appeals to the parents that they care, and at the same time expose the children to their food, thus raising business and potential customers in the long run. “The most heavily advertised foods are consumed the most,” (Spurlock). In 2001, McDonald’s spent 1.2 billion dollars on direct advertisements. The children who have dinner in front of the television are raised by the advertisements and cartoons featuring

In this video of TEDx, Anna Lappe, an author, explains how the food industries uses different marketing tactics to target children. Lappe’s main claim in this video is to tell food industries to leave the parenting to parents, and gives many reasons as to why. One of them is that the food industries are now using cartoon characters on their food such as Dora, Shrek, and many others in order to appeal to kids. By doing so, food industries have now created a brand loyalty among children, meaning that now kids will only buy the food just because of the cartoon character on the box cover, that brand loyalty may last years. In other words, kids are being brainwashed by the food industries. Another reason as to why the parenting should be left for

Since the dawn of radio, large corporations have exploited this vulnerability by spending large amounts of money on advertisements aimed at convincing youths and teenagers that they need their products in order to be happy. When successful, these corporations unrealistic expectations of the value of consumer products, as they convince children they will find happiness through obtaining the latest Power Ranger action figure or eating a Big Mac. The graph (Source A) demonstrates how media is targeted at various types of audiences segmented by age, like kids, teens, and adults. It is particularly telling that commercial advertisements about foods are particularly geared towards children. This may be because children are the most impressionable in this area, or this may be because children at that age develop lifelong eating habits. One would expect children to have too little purchasing power to make their own food choices, Benady suggests a possible rationale for this targeting: children have a substantial “pester power” to pressure their

The campaign utilizes controversial and comedic celebrities to draw the attention of the younger generation. This is an example bandwagon effect at work. These celebrities include people from shows like Keeping Up With the Kardashians and Jersey Shore, which intrigue the younger target market because they feel they can relate to these people. The target market of this campaign is women raging from ages of 18 to 34. This includes both women in the workforce and women attending college. The average consumer in this target market strives to be one step ahead of celebrity gossip and social media. The viewers feel excellent about providing a healthy alternative snack for their children while still providing the salty snack that most children crave. It has been concluded through studies conducted on a national

In the video, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” it talks about how “...a typical kid sees nearly 5,000 TV ads for food and drinks every year and almost all of them will be for products high in sugar, salt, and saturated fat…” in these ads, it shows how vibrant colors and fictional characters can catch the attention of kids. This makes it so that children want to purchase the product being sold. In addition,

Children under the age of six “cannot distinguish between advertisements and regular programming” and those under eight “do not comprehend the persuasive nature of advertisements” (American Psychological Association). Children have a remarkable ability to remember content from ads that they have been exposed to (American Psychological Association). “Research has found strong associations between increases in advertising in non-nutritious food and rates of childhood obesity” (American Psychological Association). During on study researchers looked at the effect of branding, the research used children 3 to 5 years old, two portions of identical foods were given, one in McDonald’s wrapping and the other not in the wrapping, the children would say that the food in the McDonald’s wrapper tasted better (Klass). This study shows how children are being influenced by what advertisements they view. In young children, research has shown “that for every one-hour increase in [television] viewing per day, there are high intakes of … fast food …” (American Psychological Association). And with children who “watch more than 3 hours of television a day are 50 percent more likely to become obese…” (American Psychological

Cereal companies alone spend about $156 million on marketing towards kids, and overall in the industry, about $12 billion is spent every year. Advertising has made its way into schools, so when kids see a school function is sponsored by a specific company they've probably never even heard of before, or if they purchase food in the cafeteria from a restaurant, the advertisements and logos are implemented into their minds, causing brand loyalties to be established more

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Businesses are creatively successful when designing a persuasive advertisement for increased profitability. The most popular ways of broadcasting a product are through radio, internet, billboards, newspapers, and television being the most effective. Many adults watch TV and they are usually the ones with the paycheck, so commercials are aimed toward them. On the other hand, it takes less than a strategic mind targeting children because they are fascinated by the simplest things. For years businesses have been perfecting commercials. Although marketing has had an impact on some adults, a more efficient route was discovered. That was by publicizing through the vulnerable minds of children.

As children are surrounded by technology, the most significant way food-marketing companies maximize their profits is through marketing and advertising their products on social media and television. Throughout this investigation, the effects of these advertisements will be researched and

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents ' buying decisions and they 're the adult consumers of the future.

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their