Who Is Macklemore's Awareness?

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I think that he is using his platform to spread awareness just like he did with his song “same love.” Now, it’s difficult not to assume that he does this for the money or to get more publicity however, it’s still sending a message that is powerful for people to listen to. (He can be making any other non-controversial music and still get a hit since he does have a huge fan base). I agree that people in privileged positions need to stand up for issues such as the Black Lives Matters movement and it seems like rapping about it is the way Macklemore is doing his part.
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