Why Is Google Analytics Important

amount of customer data these days. Even the free tools like Google Analytics give us incredible insights into where our traffic comes from and what people do on site. Yet, 80% of online retailers do not use their analytics sufficiently. Many don’t even track important actions like conversion rates and purchases. If one uses analytics only to measure the daily traffic, he is doing his self and his customers a disservice. Google Analytics has many ecommerce specific features which are not setup by

customers’ habits and behavior in the marketplace. This tool helps sellers to define their weaknesses and strengths. Therefore, web analytics emerges to cover these aspects and enriches sellers’ appetite. Web analytics helps sellers to collect and analyze data that related to customers’ behavior in websites. One of the top famous analytics tools is google analytics that is widely utilized in many, if not all, of commercial websites. The collected data aids sellers to offer better services and products

Customer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company’s relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more in customer relationship management. To reinforce the importance of CRM, studies conducted by HUFS College of

There are a number of tools within Google Analytics that small businesses can leverage to increase and target sales in a specific region. When beginning the analytics process, companies of all types should first be concerned with the sources of their web traffic. Website traffic can come from website referrals, social media, or perhaps paid or organic search engine results. Acquisition Reporting, part of the Google Analytics tools package can identify the main sources of traffic. Acquisition Reporting

How Google analytics can help a small company utilize their web data to increase and target sales to a particular region. Introduction The day to day process of managing a small company comes in a natural manner to nearly every business managers, however, expanding, sustaining and tracking the company’s website can be an overwhelming task [3]. A number of questions may arise, for example, How do I target the right audience? How can I drive sales in a particular region? Why do I see

is an Internet Marketing method that works to ensure your brand is revealed as high up as possible in the search engines, namely Google. This means it is more visible to those who are searching for your product or service. SEO attempts to optimise your website for the Google algorithms through a variety of techniques that strive to filter quality and relevant content. Why choose SEO over traditional marketing? Search Engine Optimization is the future of marketing. As the web replaces traditional media

Introduction: You may have heard the term “Big Data” often these days and the importance of analytics attached to it. The availability of good data set and analytics of it provide organizations ability to understand consumer behavior and future prospects. This has now become an essential part of every business operation. Data itself is not a new thing to humans, written records have been in existence since 4th millennium BC. What has changed recently is that with digital inventions and significant

In the opening chapters of Web Analytics 2.0, Kaushik dives into the new practices and purposes of web analytics and the basics of clickstream success. Likewise, in Google Analytics the authors introduce the subject of Google Analytics as a free web analytic tool; they describe what it is, and how to use it. Web Analytics is a procedure in which web data is collected, measured, analyzed, and reported. It is used by organizations to perform quantitative and qualitative analysis on the website of

Benefits and Potential Pitfalls of Predictive Analytics In the increasingly competitive global business environment, each organization needs to take advantage of every tool, opportunity, and advantage it can to achieve the best products and services, to gain and maintain market share, and keep stakeholders happy from investors and workers to supply chain and customers. The advance of data analysis has opened up new vistas to support decision making. Decision support systems (Sauter, 2010) have emerged

approach is the humanistic approach, which is why they care a lot about their employees, and they use people analytics Another important thing discovered was what human resource philosophy should be based on, which is also a very integral thing to know and understand before going on and focusing on the philosophies Google has implied into their company This is that HR philosophy should be based on the following beliefs: “Human beings are the most important assets in the organization. Human beings can