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Why Is It So Important To Walmart?

Satisfactory Essays

A fashionable cover costs more to manufacture, but we believe that it should be priced higher not only because of manufacturing cost, but also due to our target customers’ higher willingness to pay. We believe the premium for fashion ability should be set at $20.00 USD above the Walmart pricing because it would be effective at establishing the point of differentiation with customers based on price. We want to differentiate our product from other products, and the way we are choosing to do that is by having it as a price premium. The higher price sets a perceived level of esteem to our product in the consumer’s mind, and that is exactly what we want. However, if we set the price too unreasonably high, nobody will purchase our product. We want

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