Why Subway Is Not Popular in China Essay example

Author, T.C. Boyle, in his novel, Tortilla Curtain, creates a story in which two cultures collide thus illustrating the cultural differences between the two. Similarly, author Sharon Olds, in her short poem, “On the Subway”, describes a significant moment in which she realizes the privilege that comes with her culture compared to other another culture. Boyle and Olds’ purpose is to depict the major contrast in the values of different cultures. Boyle adopts condescending yet sedulous tone while in the same manner Olds adopts a critical tone in order to bring awareness to these major differences so that change can be made. In both Tortilla Curtain and “On the Subway” Boyle and Olds seek to reveal the values of a culture by using contrasting

The first step and rule of conducting research is that those who feel any sort of difficulty, they need to ask in order to sort out the difficulties they face in the process of conducting research. For example, if the researchers are conducting research on the usefulness of the difficulties, they also see the positive and negative aspects of the things.

In the late 1970s, an 80 percent response rate was acceptable, but people taking the polls still feared over inaccurate results (Zukin). Now, that fell to about nine percent in 2012 (DeSilver and Keeter) and even to eight percent in 2014 (Zukin). Some of the causes for the low turnout include people being harder to contact, people wanting their opinions private, and that people think “surveys are burdens” (DeSilver and Keeter). People live busier lives, so they feel that taking a survey would take too much time and has no worth. Some may also think that the survey results would not change if they do not answer because many people would receive calls, so they do not answer. Lower turnout means that the results do not represent most of the population, so they become less accurate and lead to more false predictions (Zukin). Low response rate has been a problem for voting, and it also affects surveying

Subway has been providing guests access to nutritional information on cups, tray liners and napkins for 20 years, making it one of the nation’s favorite and most successful brands in the world.

The analysis done at 5% significance lever show that overall customer satisfaction was significantly related to average meal price and the type of restaurant. The regression equation show that an increase in meal expenditure means the more the customer is satisfied. The multiple regression equation indicates that Italian customer is more satisfied compared to seafood restaurant.

The concept of healthier food and weight management availabilities in the market is consider to be the ideal product to target these type consumers. Subway find itself in a unique spot, wedged between two industries,

Toronto Transit Commission(TTC) is the best transportation system in Canada(Klein, 2014). Many people has been using it; however, statistics about satisfaction of passengers are decreasing especially subway. According to article in the TTC(“Customers Satisfaction“ 2012), the percentages of dissatisfaction were increasing from 7% in April to 10% in December; it means that some people felt uncomfortable when they were taking TTC service owing to the fact that the service has been happening some problems. There are two serious problems which causes the decreasing of satisfaction are danger and delay.

). Moreover, they are likewise curious about what individuals think about issues, however, when investigating practices, they are referring to individuals’ behaviors (Creswell, 2012). A major reason researcher employs this design is that it is not as time-consuming as some the other designs, and normally it only requires once to administer the instrument and to collect the data (Creswell, 2012). Closed-ended questions will be posed by the researcher as the researcher interviews the respondents. When conducting one-on -one interviews the researcher must develop or locate an instrument and make sure all interviewers are trained in the best practices of interviewing (Creswell, 2012). The training will involve becoming familiar the instructions

Have you had to do a research project before? If so, what was the most difficult part of the project? What do you think could be done to make this difficulty a little easier for this project?

3. Constructing the Questionnaire: When people first attempt to build questionnaires they quickly discover that questions that appear clear to them are often open to many different interpretations. (Professors face the same challenge when constructing multiple choice exams.) It is a time consuming task and once again you would need to consider how you plan to analyze the possible responses. As you formulate your questions you must consider the most appropriate format

Entering into a foreign market is difficult in any industry. The already volatile food industry presents even greater challenges in terms of dealing with overseas expansions, and so it is an issue that must be heavily analyzed and thoroughly examined before making such a great move. Levendary Café is one such restaurant that is looking to make that successful leap into an overseas market. The organization was successful in entering China based on increasing middle class demographics with more disposable income. Yet, Mia Foster and the executives at Levendary Café failed to see the regional differences that would need adjustment to operating, design, and menu plans for locations in regions all throughout China. What Levendary Café needs to understand is that a standard design that works here in the United States will not always work abroad, and that there needs to be adjustments in strategies and menu plans in order to tap into the local and regional tastes of international consumers.

As we mentioned in the presentation of subway, they develop products for different segments based on features as demography(age, life cycle, gender, income, occupation, religion, education, race, nationality), geography(location, regional, urban, density, climate), and behavior(occasions, benefit sought, user stages, usage rate, loyalty status) and psychographic(social class, life style, personality) such as on-budget customers, families, calorie-conscious. They also based their segmentation on the age of customers by developing the “Kid’s Pak”, workers and elderly. Segmentation based on geographic and lifestyle reasons can be seen by the introduction of the halal sandwiches in some parts of the

In 1965, a 17-year-old medical school student, Fred DeLuca, opened up a submarine sandwich shop in Connecticut on a $1,000 loan from a friend. By 1982, the chain had opened up its 300th location. In 1984, the Subway sandwich chain was introduced overseas and by 1990, there were more than 5,000 locations. Today, Subway has the most sandwich restaurants in the world at 37,000 locations (3). Known for their freshly baked bread and healthy options, Subway restaurants are located in schools, malls, gas stations, airports and even zoos. In 1995, the Subway began its journey towards becoming a major supporter of motorsports. In 1996, www.subway.com was launched and was featured multiple times in the movie “Happy Gilmore” (3). In 1999, an article was written about an overweight college student who lost a large amount of weight eating nothing but Subway sandwiches

Strengths are what the organization or companies are good at doing or a characteristic that gives it an important capability. At the Subway restaurant, one of the strength is largest fast food restaurant chain in the world by the number of outlets. Today, the Subway brand is the world’s largest submarine sandwich chain with more than 37,000 locations around the world, and the number kept increasing year-by-year. In Malaysia, there are more than 176 Subway restaurant chains. The more the chains, more brand recognition it gains. People will easily aware with this brand and trademark. Next, marketing and promotional strategies for Subway do not need high expenses. They do not need to do wide and many of advertising. People already know the brand, they actually do promotion on the internet and also flyers and banner that cost less in their advertising. Subway also employs expert for marketing techniques and promotional strategies to attract and build their customer base. Besides, Subway has choices of healthier meals. Suitable with their slogan “Eat Fresh”, Subway offer wide range of low calorie, fresh and nutritious food, which we cannot found in other fast food stores. Nowadays we know that people have more aware with healthy lifestyle, one of them the healthier food. So Subway meets the current trend of healthier food and be the choice among many people especially in

I am the manager of a restaurant, I plan to affiliate a western fast food restaurant. so, I have to investigate the attitudes toward western fast food restaurants in Xi 'an city. Among most western restaurants, the KFC, the McDonalds and the Pizzahut. Therefore, I decide to carry on the market survey.