Why Trainers Are The Most Popular Shoes

NIKE Inc. has been the worldwide leader of athletic shoe sales for many years now. The company’s successful brand image combined competition and enablement for the competitive, athletic user. Nike has to modify their brand to a focus of excitement and freedom and not just competitiveness. By collecting and studying an assortment of material we could be able to understand where NIKE is currently placed in the athletic shoe industry compared to their competition, and how they will be able to adjust their brand focus so it can be more effective in the future. These adjustments can help NIKE reach the more casual group of urban runners and ultimately increase the sales forecasts, while still controlling a percentage of the market for athletic shoes.

The significant gap within the market for trainers or any footwear of that matter that allows individuals to walk at speeds of 20mph is not shocking, however, the development of said trainers could be filled adequately whilst still offering the consumer the best deal on said trainers as is possible.

Nike is the leading and yet renowned supplier of athletic apparel and shoes. The company controls close to 33% of the global athletic shoe market (Dogiamis & Vijayashanker,2009).Nike was founded by Bill Power and Phil Knight in 1962 as a Blue Ribbon Support and then was later on renamed to Nike in the year 1968 (Patrow,2003).The company supplies very high quality product in close to 100 countries with major markets being located in the U.S,U,K, Asia Pacific as well as in the Americas. The company has managed to attain its lead and legendary position via the application of innovative and yet attractive product design which is backed by quality production as well as well crafted marketing strategies.

Sneakers have transformed our world. Created in the 18th century, the rubber soled shoes were known for helping people get around quietly, resulting in the name, sneakers. Initially, sneakers were quite a pain to wear and were made solely for labor-intensive activities and athletic endeavors. Thankfully, much has changed since then and sneakers have become iconic fashion statements and a staple in almost everyone’s wardrobe.

In “A History of Sneakers”, Arthur Chan states “The history of sneakers began in the 1800s when people wore rubber shoes called plimsolls. Back then, plimsolls were rather uncomfortable shoes- for one thing, there was no left or right foot.” Before the modern sneaker was made, shoes were very uncomfortable. “Around 1892, the U.S Rubber Company came up with more comfortable rubber sneakers with canvas tops,

To begin, many sneakers are known history. Many years ago, a pair of shoes was only six dollars and that was technically considered expensive and only the wealthiest people could afford to buy them. According to the article “The History of Sneakers” , it says, “In 1868, sneakers cost six dollars a pair so only the wealthy people could afford to wear them…”. So back then, even the wealthiest people could afford a pair of shoes that cost

To lead off,sneakers have evolved over time, for instance, source one states “Dipping your foot into sticky melted rubber...let the temporary shoe harden by the fire”.That is how the mayan Indians began the evolution of sneakers, as to how nowadays where sneakers are made in factories,millions by millions.

To begin with, sneakers have evolved to what they are today. Sneakers long ago were made from flexible tree sap from rubber trees. 3,000 years ago, the people of Central and South America took melted rubber and humans would stick their feet in the rubber to make a outline of the shoe. After they would dip their feet in the rubber the people would peel the rubber off their feet, and it would dry. That is how people would make sneakers back the. More modern sneakers only developed in 1830 in England. The sneakers in the 1830s had rubber soles and a canvas like fabric. In text 1: “The History of Sneakers” it states, “ Gradually, though, sneakers became the leisure shoe of choice for many Americans. By 1897, the Sears, Roebuck catalog in the United States advertised an affordable rubber-soled shoe that cost just sixty cents a pair.” This quote is saying that most people wore sneakers even in the 1800’s. The rubber sole

Since its creation, Nike has proven itself as a popular brand and it has created niches by selling products such as footwear, apparels and various types of sports equipment. This paper will attempt to trace the product development of Nike shoes from its origins in conception and design to the manufacturing and production process located in contract factories in developing countries to advertising and marketing of Nike as a cultural commodity and finally, the retailing of the footwear around the world.

This type of footwear is given its name as they can be worn when carrying out a variety of different activities. So of course they are capable of being able to “cross” from one activity to another without the need for you having to take them off and put another pair of trainers on. However these aren’t the kind of trainers you should be wearing when you are doing a lot of running.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

What are thooooose? Sneakers are soft shoes with a rubber sole usually worn for casual or sporting occasions. For decades, sneakers have played a major role in the fashion trends. A shoe may gain its popularity through a celebrity wearing it, a celebrity endorsing the shoe, its reselling value, the purpose of the shoe, or a media source. Two of the most popular sneakers today are Jordan’s and Yeezy’s. Air Jordans are Nike’s signature line of NBA star Michael Jordan. The other shoe, Yeezy Boost, is produced by Adidas, and it is the signature line of rapper Kanye West. Sneakers are important in society today as it defines “the individual.” A shoe may represent one’s personality, one’s interest, or one’s origin. Sneakers continue to dominate their popularity through basketball. Nike continues to outclass its rivals Adidas and Under Armour by endorsing the biggest names in the NBA. By owning a pair Nike Air Jordan’s, it has been shown that there is a connection between the consumer

This part will review some of the selected previous study about sneaker culture and the impact of the culture and also theory that is suitable for this study. The selected previous study will provide a valid argument for this topic in order to have more in-depth understanding about sneaker culture as well as the impact of

Consequently, more and more people would like to do exercise such as playing badminton more frequently. The demanding for badminton product such as sport shoes is required. With an increase in demand for shoes, Nike is at the forefront of this surge of demand as people are looking for sport shoes. Therefore, Nike has to produce and supply more sport shoes in order to fulfil the market demand. However, the sweatshop problem which faced by Nike is become more critical and the negative brand image would be occur if Nike is failed to manage it well. This would cause bad publicity and declicing sales because the the society demands more socially responsible

The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140