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X-1 Case Study

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X-1 avoided many of the reasons for new-product failure to ensure the success of their products. First they avoided the failure reason “insignificant point difference”. They made sure that their earbuds would not be overlooked as just any other earbuds. They emphasized that X-1 products are waterproof, sweatproof, and weatherproof, to meet the needs of athletes. They avoided the failure reason “incomplete market and product protocol before product development starts”. X-1 knew there was a market for their product among athletes, and their products could meet what these athletes were looking for in the performance of earbuds. X-1 avoided the failure reason of “bad timing”. They knew that people are growing ever more attached to their smartphones
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