Yeezy Campaign Pop Culture

When it comes to running a business, your hustle and work ethic are your bread and butter. Sure, you may have a product that is out of this world, but if your business model is shaky, it could spell trouble for your brand. There is something to be said for Kanye’s consistency in his message and branding. Likeable or not, the rapper believes in his goals, which is crucial to the equation.

Kanye West also known as "Yeezy" is American rapper, fashion disaster, and also music producer. People may say that Mr. West is our youth of today voice. He has made a tremendous mark in the music and fashion industry. As we all know Mr. West is known for having his moments. It is safe to say that he has the best and top “omg” Moments, such as interrupting Taylor Swift at the VMA’s. Kanye in the begging when he first came on the hip hop scene was this calm, joyful, his music in my eyes was the most different music out at the time, just because he wasn’t rapping about what everyone else was. Kanye was one of those joyful guys, everybody wanted him on his record or produce it. Then a tragic event occurred where his mom died. After then you see

Chanel, Versace, American Eagle, Abercrombie & Fitch, Hollister, Under Armor, True Religion, and Free People are only some of the name brand clothing that teens see in their everyday lives walking down the hallway at school or while shopping at the mall. Kim Kardashian is walking down New York 5th Avenue in skintight Versace cheetah pants with a black Dior chiffon top and spiked high-heeled Gucci boots. Crouching in an inconspicuous bush, paparazzi with its vulture like claws, snap pictures of her strutting by. The next day the picture of Kim strolling down the sidewalk will be splashed across the front page of every magazine. Without exception, girls in Los Angeles, California, or Maple Grove, Minnesota will try to replicate that exact

On top of that, his line of sneakers and clothes have created a even larger fan base for him at the age of 38. If you don't already pay attention to his presence in the fashion industry, you need to start.We all remember when Kanye stormed the stage to interrupt Taylor Swift at the at the 2009 MTV Video Music Awards. His IDGAF attitude was on full display for the entire world to see. Since then he and Taylor have made amends and it seems like they are BFFs. And how about also the numerous times he's flipped out on paparazzi, and gone beast mode on live television and radio broadcasts. Point blank period, Kanye doesn't care what people think about him. He speaks his mind and does what he wants to do. At the end of the day he's happy and lives the life he wants. Take note of this if you struggle saying how you feel to people.Not much needs to be said with this one. The tangible results speak for

Kanye had an intellectually challenging upbringing and was raised in a middle-class home. He was the only child of an English literature professor mother, and his father who was an award-winning photojournalist and an active Black Panther member. Before Kanye’s superstar days, he was just an ordinary kid from Chicago, Illinois striving to become a successful artist. He was attending the Chicago State University and was taking art classes at the American Academy of Art but decided to drop out to place all of his attention on his career in music. Kanye’s journey in music began by producing songs for local rap artists. Kanye obtained his first big break in 2001, producing songs for Jay-Z’s double-platinum selling album The Blueprint. In the early

“Yo Taylor, I’m really happy for you…I’ll let you finish. But Beyoncé had one of the best videos of all time!” (West). Most people if they don’t know anything about Kanye West, they know this quote. When anybody hears his name everybody always has an opinion. Some people love him, while a lot of other people hate him, each for a variety of reasons. Though most people only see the arrogant and egotistic side of Kanye, the more important side that people don’t always see is the hardworking musician. In order to fully understand Kanye’s motives and to fully appreciate him, people have to know how he got to the point he is now today.

Kanye West re-appeared on twitter two weeks ago. He shared with followers his journey to happiness, creating art and free thinking. He also announced new music is on the way from himself, Kid Cudi, Pusha T, Teyana Taylor, and Nas. Normal right? Well that excitement was short lived when the iconic rapper tweeted out a series of tweets aligning himself with President donald trump. In several tweets Kanye can be quoted saying "You don't have to agree with trump but the mob can't make me not love him. We are both dragon energy. He is m brother. I love everyone." Like donnie, Kanye's tweets struck a cord with everyone and caused the entire Hip-Hop community to react in disbelief.

Kanye Omari West, born on June 8th, 1997, an American rapper, songwriter, record producer and fashion designer. He is mostly known for his intriguing music and his personality traits. Yeezy has never cared about what people think of him. He keeps doing what he loves and that's what inspires him. Kanye West is very rich, that is why it is very inspiring. I like the way he live his life, care free and he does not care what the media thinks of him. Kanye is an artist, his music is not only words but it gives a visual of his childhood and how he dropped out of college and recently just got his honorary doctoral degree. Kanye is portrayed in the media as a over-confident, rude and shallow. Especially after the incident with Taylor Swift at the

Are you a big fan of Kanye West? Are you also a sneaker fanatic? Well, here's your chance to indulge in both if your loves. The Heat Check website is selling an exclusive pair of West's Nike Yeezy 1 sneakers. According to the website, these shoes were worn by the rapper when he performed at the 2008 Grammy Awards. The shoes were made exclusively for that performance, and this is reportedly the prototype sample sneaker of the Yeezy 1. When the Yeezys were released to the public, many alterations were made- this prototype is the only of its kind. The Yeezy 1 black sneakers will come in a wooden box, and they cost a whooping $75,000.

Kanye West actually held a stake in the fashion industry, partnering with companies such as Nike early on and eventually launching his own apparel

With twenty-one Grammy’s and fifty-seven nominations, Kanye West is often regarded as one of the most influential and important artists of our time (The GRAMMYs 2). But many believe he is a musical fluke, who seeks attention and controversy. West first broke into the music industry by producing beats under the guidance of famous hip hop producer No I.D. (“The Mentor” 1). After his highly praised groundbreaking album, The College Dropout, was released, Kanye quickly found himself in the spotlight. His second album, Late Registration, was met also met with critical acclaim. With his recent successes and connection to the youth of America, West took an opportunity to help the people affected by Hurricane Katrina by appearing on TV alongside Michael Myers for a Red Cross event.

C. Thesis Statement: Music Videos, music television, and the growth of hip hop music play an important role in the marketing of the hip hop artist. Brought into households through mass media, hip-hop fashion is a cultural phenomenon that revolutionized the idea of personal style through innovation of hip-hop aficionados.

Today we live in a world driven by relationships, first impressions and visual communication. As human beings we have a tendency to instinctively allow ourselves to react by what we see and feel at a specific moment, making such reaction unpredictable and capriciously volatile. Studying relationships is of extreme importance because when we understand why public and individuals react to stimuli in a certain way, we can try to manipulate the outcome. This is why Public Relations plays a crucial role in the fashion industry as it is a field of work that is driven by consumers needs and desires. By understanding the targeted audience, we can actually control commercial, marketing, and creative outcomes of a specific fashion organization. This piece of writing will explain and analyse the role and importance of public relations and Communication in the Fashion Industry.

Since social media is so easily accessible to everyone nowadays people don't care to go and grab the latest vogue for inspiration, they will go on their phones and check their instagram, twitter, Facebook or any social media account to see whats trending. In L2's Advanced IQ List, which positions form brands as per their site offerings, online business, computerized advertising and web-based social networking mindfulness, US ladies' dress planner Tory Burch beats understood worldwide extravagance brands, for example, Gucci, Hermes and Chanel. This shows the huge impact the influence of social media can have on the Fashion industry, the world is moving and progressing through social media and those who chose not to utilize this part of technology so widely used, are going to fall behind those who do. People who are very high up in social media have a very big platform to promote and influence others. Nowadays if you have a huge amount of followers you are practically famous with all eyes watching you. Fashion corporations want people who have this huge platform on social media to promote their styles due to the fact people are going to be strongly persuaded to want or to want to look like something if someone they keep up with on social media looks a certain way or wears a certain piece. Fashion trends from all over the world come to meet each other, merge, change and evolve through social media. The concept of the see

Celebrities are a perfect example of people who can comfortably spends thousands on fashion. It can be seen all over T.V. or social media: celebrities at events such as award shows in multi-thousand dollar outfits. Some people believe it is all for image, but some may disagree and say that they spend it because they have the money to. Money spent on expensive designer brands is very commonly depicted in music by famous rappers. Rapper Lil Uzi Vert says in his song: “Early 20 Rager”, “Four-hundred dollars for a brand-new Gucci beanie” (“Lil Uzi Vert 25”). This lyric signifies a form of materialism through an influential artist asserting that he spends large amounts of money on designer brands, in this case, Gucci. Another rap artist, Jeremih, featured in G Herbo’s: “This N’ That” says “I mix my Balmain with Goyard” (“G Herbo 22”). Yet