Youtube : A Sustainable Business Model

The main reason for the use of YouTube is that you are able to use videos which are more visually appealing rather than reading and therefore is all in front of your eyes, making it much easy to see for entertainment purposes, business advertisements and many more.

YouTube’s broadened scope presents some corporate use for those businesses with video-worthy content and the desire to share

without the realization of those creating the ads. It is even possible that it may be the

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

Trimble (2014) states that ‘With online video quickly becoming a key means for people to satisfy their information a entertainment needs, small businesses that fail to include it in their internet marketing strategies will do so at peril.’ But this is not true only to small businesses, Larger businesses that don’t take advantage of this, will lack the presence that other business have by implementing this advertising strategies.

On YouTube, there is the Community Guidelines that the staff has set up explaining to all who are going to be posting videos must agree with the sets of rules. Those who do not follow and obey the guidelines will have their videos taken down with a letter explaining to them why it was removed. In order for these videos to be taken out of the site, the YouTube Community must report the video to the staffs. The staffs will look into those reported videos and trust the viewers opinion on why it must be taken down. What YouTube did during the summer of 2016 was announcing the “YouTube Hero”. According to an article on Forbes Magazine, many Youtubers were scared after hearing about this update and what it does. “...where users gain points for captioning, flagging and reporting videos. It is essentially moderation via gamification...” (Eordogh). This will allow their viewers to report videos what they seem is unfit, or believe is just a game. Those who signed up to YouTube Heroes can earn “points” or “rewards” that will encourage people to go on a spree of flagging and disliking videos for one’s own personal goal. There may be some common sense that videos can be taken down because of showing, but not limited to, pornography, cyber bullying, and copyright. But those who are reporting videos are only reporting because they themselves do not either agree with the video or is just reporting at randomly. Having anyone the power to report content gives them the authority to flag videos down will cause the people to abuse them and use them as tools. For example, if someone were to post a video talking about their favorite role model and someone watching the video does not like that role model for no particular reason, the viewer can just flag the video that they do not agree with. This just seems as if the viewers will take the advantage of using YouTube heroes to take down videos

The emergence of ad-free software has adversely impact the development of music, entertainment, and news industries, which, to a large extent, rely on revenue from advertising for

In the original days of Google, it was "ad-free", yet now, up to half of the computer screen is filled with ads when one uses Google. Google even has a seventy-five percent monopoly over all external referrals to most websites online. The "good ol' days" of the Internet are over, and now, "...the Internet is getting spammed to death" (Brandt). The majority of these ads cluttering the computer screen are from Google; in fact, ads by search engines like Ask are rarely seen at

Google and YouTube followed Maker’s lead and ended their partnership with Kjellberg shortly after, including canceling his Maker funded YouTube Red series Scare PewDiePie. In addition to this, YouTube removed the Pewdiepie channel from Google Preferred, family-friendly advertising (The Hollywood Reporter, 2017).

One topic we have not touched on is the ethics of blocking Ads. Advertisements are a great way for a business to promote itself or its products. However, advertisements have gotten intrusive. Countless people encounter unskippable advertisements when entering a website of watching a video. The solution to this problem is to install an AD blocker that would let you freely browse the internet without the intrusion of ads. The problem with this is that advertisements provide funds for the bulk of the content provided like news articles, videos, blogs, etc. on the internet for free. So, is blocking advertisements considered stealing? Would content creators stop providing their content for free? According to our textbook, advertisers and web publishers

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

According to the YouTube Terms of Service (2010), section 6 (B) states the user "shall be solely responsible for your own Content and the consequences of submitting and publishing your Content on the Service. You affirm, represent, and warrant that you own or have the necessary licenses, rights, consents, and permissions to publish Content you submit and you license to YouTube all patent, trademark, trade secret, copyright or other proprietary rights in and to such Content for publication on the Service pursuant to these Terms of Service."

Also, the advancements on this stage are as a rule in a condition of concordance with the substance of the video requested, this is another purpose of interest YouTube brings for marketing experts. Certain advancements are given certain recordings since the substance is appropriate. Uncommon open entryways, for instance, supporting a video is in like manner possible on YouTube, "for case, a customer who chase down a YouTube video on canine planning may be given a bolstered video from a pooch toy association in results close by various recordings." YouTube furthermore engage distributers to secure money through its YouTube Partner Program.

YouTube has become the most popular video sharing website. It has variety of functions that enable a virtual organization to operate and have different kinds of virtuality impact. To compare with the other similar enablers, it has strengths and weaknesses.Advertising and marketing is the most significant one. You also can gain different technology impact from it. From the Web Reviews, we can see there are a lot of merits of YouTube. However, the copyright infringement is still the important problem of it.

YouTube is the one stop shop for a user’s video needs. Content ranges from funny home videos to vlogs to political commentary, with nothing left out in between. To keep access to the site free for viewers and creators, YouTube adopted a unique business model to maintain viewership and provide an incentive for creators to post content on the site. This model, though successful, brings an array of problems when deciding what content a creator can profit from. The method YouTube used to determine which videos could profit from advertising is unethical as it inhibits content creators’ ability to create entertaining videos to the site.