Yves Rocher in Japan

4057 WordsMay 13, 201317 Pages
EXECUTIVE SUMMARY………………………………………………………………………………………………3 COMPANY PROFILE……………………………………………………………...…………………………………….4 1.0 JAPAN’S PROFILE………………………………...………………………………………………………………..5 1.1 Introduction 1.2 Cultural profile 1.3 Market Opportunity 2.0 BUSINESS ISSUES……………………………………………………………………………...…….…...…… 10 2.1 Negotiation 2.2 Management 2.3 Communication CONCLUSION……………………………………………………………………………………………………………14 EXECUTIVE SUMMARY Yves Rocher, leader company in the based-plant cosmetics, has a strong international dimension, as it already exists in 80 countries. The committed brand is well known, almost worldwide, for its bio and affordable products. These values fit perfectly the Japanese vision of…show more content…
Each country has its own leader, which enable the company to adapt easily its strategy to the social, economic, and managerial characteristics of the countries and its market. In our case study, we will focus on the cultural characteristics the manager of Yves Rocher in Japan should be aware in order to succeed the implementation of the brand on a managerial point of view. 1.0 JAPAN’S PROFILE 2.1 Introduction Japan is an island nation in East Asia. It is located in the Pacific Ocean, and lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia. Being close to all of these countries and particularly China is an advantage for trading. Japan is sometimes referred to the « land of the rising sun » as its name means « sun-origin ». Japan is an archipelago of 6,852 islands. The four largest islands are Honshu, Hokkaido, Kyushu, and Shikoku. These represent about 97% of Japan’s territory. Therefore, we already know that most of the business is made in these areas and particularly Tokyo and its surroundings as it is the largest metropolitan area in the world with more than 30 million residents. Tokyo, its capital is the centre of business and companies implanting in Japan should start by Tokyo, as there is a huge potential there. It has the world's tenth-largest population, with over 127 million people, which also represent many potential customers. Japan’s
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