EXECUTIVE SUMMARY………………………………………………………………………………………………3 COMPANY PROFILE……………………………………………………………...…………………………………….4 1.0 JAPAN’S PROFILE………………………………...………………………………………………………………..5 1.1 Introduction 1.2 Cultural profile 1.3 Market Opportunity 2.0 BUSINESS ISSUES……………………………………………………………………………...…….…...…… 10 2.1 Negotiation 2.2 Management 2.3 Communication CONCLUSION……………………………………………………………………………………………………………14 EXECUTIVE SUMMARY Yves Rocher, leader company in the based-plant cosmetics, has a strong international dimension, as it already exists in 80 countries. The committed brand is well known, almost worldwide, for its bio and affordable products. These values fit perfectly the Japanese vision of …show more content…
Each country has its own leader, which enable the company to adapt easily its strategy to the social, economic, and managerial characteristics of the countries and its market. In our case study, we will focus on the cultural characteristics the manager of Yves Rocher in Japan should be aware in order to succeed the implementation of the brand on a managerial point of view. 1.0 JAPAN’S PROFILE 2.1 Introduction Japan is an island nation in East Asia. It is located in the Pacific Ocean, and lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia. Being close to all of these countries and particularly China is an advantage for trading. Japan is sometimes referred to the « land of the rising sun » as its name means « sun-origin ». Japan is an archipelago of 6,852 islands. The four largest islands are Honshu, Hokkaido, Kyushu, and Shikoku. These represent about 97% of Japan’s territory. Therefore, we already know that most of the business is made in these areas and particularly Tokyo and its surroundings as it is the largest metropolitan area in the world with more than 30 million residents. Tokyo, its capital is the centre of business and companies implanting in Japan should start by Tokyo, as there is a huge potential there. It has the world's tenth-largest population, with over 127 million people, which also represent many potential customers. Japan’s
Japan first started out as an isolated nation, but soon it would become one of the most powerful countries during WWII. But before Japan was a powerful Nation, it needed to modernize. According to document 1, Japan was isolated from 1635-1853.1853 to 1854.This was when US Commodore Perry visited Japan and forced them to open their ports(document 1, N.d, timeline. As a result of this, the Japanese create the Meiji Restoration. According to document 5, the emperor is given the power to command the Army and the Navy end to rule over Japan, but the citizens too have a house of representatives( Alfred Stead,1904, Doc 5).
How they are keeping up with the economy, technologies, sports, after WWII. However, that is just the tip of the iceberg because as a sociology student and future Ambassador I want to understand their mindset and what make them different from other countries. Their ability to grow exponentially and what is the cause? Personally, I’m also interested in some part of the country, especially northern japan because on the news, media. Most of what I heard are from the mainland, Kyoto and Tokyo, but Japan is way more than just Kyoto and
south Tokyo. It is made up of 161 small islands, and in the northern part of the main island is
The country of Japan is an island nation, which is separated from Mainland Asia by the Sea of Japan. (“Facts about Japan”)
First of all, the specifics and advantages of Japanese market played a significant role in facilitating LV’s success. (These advantages of Japanese market will be discussed further in Question 3.) With these specifics
Japan is a small island nation off the coast of Eastern Asia. Despite its size, Japan has proved to be formidable both economically and militarily. Since the expedition of Commodore Matthew Perry in 1853 opened up the past feudalistic and reclusive Japan, this nation has expanded and adopted many imperialistic policies as well as taken a more aggressive military stance. Japan has changed in many ways, but has also continued upholding traditional practices throughout 1853 and 1941.
An active APEC (Asia Pacific Economic Corporation) member, Japan is the second most dominant world economic power. Being a world power endows it to having an influential role in not only in regional affairs but also global.
Japans history dates back almost 53,000 years and is filled with interesting and fascinating events. Most of Japans actions have left the major world powers in the world stunned. The base of this amazing country is astonishing just by itself. The base is a bunch of active and large under water volcanoes. Japans uniqueness from the rest of the world ranges from its culture to its very interesting history to the change in government every few hundred years and their trading dilemma with petroleum and their assortment of fish that they export. Japan as a country is so very appealing and kind compared to the rest of the world its no wonder that it’s geographically separate from the rest of the world.
The largest Japanese import, undisputedly, is video games. Nintendo, Sega, and the Sony Playstation have made the biggest impact on this nation. Just about every game you pick up in from Japan. Sonic the Hedgehog, Super Mario, even Pac-man. Video games have come farther than anyone could have imagined. With new crazes like Dance Dance Revolution, a game in which you literately dance on a pad to popular J-pop songs, and new technology Americans will keep buying Japanese games.
Consider the history of Japan: How is Japan similar to Korea and how is it unique, due to its island location? Both Japan and Korea have a very large population of people and are extremely advanced in technology. The population in Japan is said to have about 123 million people; however, Korea has about 47,275,000 people. Another thing in common that Japan and Korea both share is that they both share a love for wrestling but, in Japan it’s called Sumo and, In Korea it’s called Sirium. Both countries are known for the production on cars, cameras, computers and other types of high end technology. Japan’s art was very similar to the artwork of Korea. Both countries also share the religion of Buddhism and are big producers of ships and trade. Most
Japan is an island nation that is located across the Japanese Sea. Japan consists of the islands of Hokkaiodo, Honshu, Shikoku, and Kyushu (Yamada & Kurashige, 2003). The landscape of Japan is seventy-one percent mountainous ("Population Demographics," 2007). Japan is a small country that is situated in the northern temperate zone. Japan experiences the four seasons similar to that of North America. Japan experiences typhoons which are a lot stronger than their sister hurricanes in the Atlantic (Yamada &
Both societies, moreover, have developed the art of business and commerce, of buying and selling, of advertising and mass producing, to the highest levels. Few sights are more reassuring to people from the United States than the tens of thousands of busy stores in Japan,
Compiled is a case analysis of the Espoir Cosmetics Company’ decision as to whether develop a Global Branding initiative or to carry on with the firms existent Domesticated marketing concept. This document breaks down the operational environment of the firm, and proceeds o avail some recommendations as the best courses of action that Espoir can take.
Japan, the Land of the Rising Sun, is an island in East Asia in the Pacific Ocean. Its capital is Tokyo and the national language is Japanese. Japan is considered a great power and is a member of both the United Nations and the Organization for Economic Co-operation and Development. The country enjoys a highly skilled work force and is considered to have one of the most highly educated countries in the world. At one point, the 2000s, Japan also laid claim to providing 4 of 5 top circulated newspapers in the world. (Foreign & Commonwealth Office, 2017) (OECD, 2017)
Japan is located in the Pacific Ocean in East Asia close to the Asian market. It is 378,000 square kilometres with a total population in 2010 of 127.5 million people (Globaledge, 2011a). 98% of Japan’s population is Japanese. This can be beneficial when looking to enter the new market as a majority of the country holds the same culture and beliefs. It is an attractive market for Australian producers due to their relatively high average income and significant population (Austrade, 2011a).