Zara Business Plan (Haley Burton, Neil Colombini and Brendan Morley)

The niqab dress wear has recently been controversial topic in Canada. The topic targets beauty and the body, and more precisely the topic of politicization of the body (which is the political status of the body) 1. The issue is due to its wear during citizenship ceremonies in Canada. The niqab however, is part of a much larger debate, than what is it given credit for. First of all, the niqab wear is not a formal sanction placed upon by religion as people may believe and is instead based on culture. Secondly, the wearing of the niqab is seen as a way of gaining control over one’s identity. Finally, wearing the niqab is a way to show freedom of expression to the world.

Zara currently employs no advertising at all. As word of mouth is very important in retail, this low key approach is in line with Zara 's culture. A well structured marketing campaign could, however, spread the word of Zara 's expansion across the US, while maintaining their mysterious boutique-type image. Billboards or print ads with a "teaser" approach could accomplish this goal. Advertising will become important to increase Zara 's profile during expansion. Due to its comfortable profit margins, a modest advertising budget could be afforded.

Zara believes in Zero advertising. It would rather spend on store expansion than to advertise. However, the minimally advertise in fashion magazines. The rationale behind this is the quick turnaround of store display, which is around 4 weeks, which renders advertising an unnecessary cost. Also, Zara concentrates on efficient design to market cycle and focus on showcasing large number of designs annually. The workforce in Zara is essential to its success right from the production to the store level as the feedback generated about fashion performance at store is percolated to the designer and

Executives are the top leaders in their companies. An executive is someone who has the power to put plans, actions, or laws into effect. An executive is usually a person with senior managerial responsibility. Executive compensation has core and employee benefits. An executive compensation emphasizes long-term or deferred rewards.

Zara International was a retail shop originated in La Coruna, Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zara’s distribution centers can have the items in the store within 24 to 48 hours of receiving the order, depending upon the country. The business plan that Zara’s executives made was very innovative and played a great part in the

ZARA spend minimal money on their marketing campaign which would make you question, how is ZARA so successful? The answer is their effective, fast supply chain.

Zara’s business model can be broken down into three basic components: concept, capabilities, and value

Zara’s operated hitherto as a brick and mortar company, but soon ventured into the e commerce realm by opening zara.com. However, its main purpose was to showcase its brand and its products and didn’t offer any chances for online purchasing or trading of any form.

They are giving a big help to Zara to have customers by working hard to make their relationship with the customer even better. Zara’s employees would innovative and coming up with new ideas for the company. Zara is known for setting trends into global fashion industry, so the designers/employees need to get more unique and different sort of ideas. They are also giving all their best to provide them a good customer service.

The business idea of Zara is to link customer demand to manufacturing, and to link manufacturing to distribution. And based on this general idea, Zara has several essential elements for its business model. First, speed and decision making, which means that in the external level, Zara need to respond very quickly to demands of target customers, and always keep in style. While for the inside, Zara treasure intelligence and judgment of common employees who enjoy a great deal of autonomy. Second, its marketing, merchandising and advertising strategy. Zara does not spend on virtually advertising, while it spends heavily on stores, and no selling online because of

Zara gives customers the models they require, when they require them. While in the standard world the most surely understood models are quickly out-of-stock and simply the duds are available, in the domain of snappy shape supply is outstandingly flexible and considers the propelling taste of the buyers. Customers understand that things they buy at Zara are new and in vogue. As determined above, Zara can drive regard find by offering more full-assessed things and running less refunds. Customers understand that gatherings are close to nothing and if they don't buy the thing they like now it will soon be gone (supplanted by other slick, surely understood things, yet gone). Henceforth, they will be more unwilling to sit tight for end-of-season bargains and will be all the more prepared to pay the most

Zara’s product differentiation strategy is based on high quality and low prices. The company wants to be fashionable and desire for everyone. This is the reason of their strategy (low price and high quality).

It is our mission to provide high quality customer service and create products that sooth our customer’s needs and desires.

By using only 0.3% of sales revenue on advertising instead of heavily relying on traditional mass-marketing mediums, Zara uses prime retail locations to attract its customers. It also ensures that storefronts and window displays are attractive and fresh to customers by making frequent changes to the items on display. The interior of the store is also clean and bright, with spacious lanes in between racks. This provides a very comfortable shopping experience. Having a good image projection of the store is vital as this is Zara's most effective marketing

Word of mouth(No advertisement strategy): Zara doesn’t spend on the advertisement or marketing of the products rather it pays it attention towards product quality and customer focus. According to its marketing manager, “Our stores and word of mouth will do the advertising for us”.