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case study GG Toys

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G.G. Toys – Nele Rieve – E01487695 – 10/14/2014

G.G. Toys is a leading manufacturer of high-­‐quality dolls located in the US. The company is popular for its “Geoffrey dolls” but, due to rising product costs, has included customized dolls and cradles in its product mix. Two plants are used for the manufacturing of their products, one in Chicago and one in Springfield. While all dolls are produced in the Chicago plant, the Springfield plant is used to assemble …show more content…

While in the traditional costing system, the Specialty-­‐Branded Doll #106 seems to be the more profitable product with a margin of 34% compared to 9% for the Geoffrey doll, this trend gets reversed when using the ABC system.

Under the ABC system, the Geoffrey Doll is generating a greater margin of 28% compared to 3% for the Specialty-­‐Branded Doll #106. This significant difference in margin of 19% for the Geoffrey Doll and 31% for the Specialty-­‐Branded Doll #106 proves that the costing system in the Chicago Plant has to change since it is creating a wrong impression concerning the profitability of the two dolls. Based on the assumption that the Specialty Doll would generate a greater margin than the Geoffrey Doll, management had decided to reduce the production of the latter to increase the production of the Specialty Doll.

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