A STUDY GLOBAL MARKET ENTRY
WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED
NTT DOCOMO, Inc. is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 46 million people subscribing to FOMA, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo, London and New York stock exchanges.
NTT DOCOMO has a global
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The advantages of the partnership with TTSL as identified by NTT DOCOMO are as follows:
TTSL is a part of Tata Group which is the largest conglomerate in India with a very strong sense of reliability and trust.
With the GSM services roll out in 2009, TTSL would be able to acquire a larger number of subscriber bases.
DOCOMO’s involvement in terms of technology or operation know-how, can lead to enhanced enterprise value and enterprise growth.
In each given circle, TTSL has been granted very high ratings for quality. In terms of maintenance and technology, it has been ranked among the top by Telecom Regulatory Authority of India. DOCOMO has sent a team of experts to do a market survey and they also have given a positive feedback on the expertise of TTSL.
TTSL has a very large pool of some 1500 technological experts primarily engineers. They made investment in infrastructure such as facilities and human resource which gave them the ability to make their own assessment.
TTSL already had the CDMA facilities, and when the GSM was rolled out the transmission part of the network could be shared and hence it was 30%-40% less costly.
They had more than 3500 exclusive or company owned stores and in a growing market the power of the network of stores was extremely strong. They had great potential as a sales network and it was possible also to expand more into the rural areas going forward. And so it was possible to acquire
Cell Phones – They use both voice and data with the use of cell tower to send data from the network to the cell phone.
To achieve an even stronger partnership with their portfolio companies, Navarro and his team would then work on the development of a network of service
By 1979 the company had seen rapid expansion and had a total of 26 stores. Further expansion ensued through a combination of mergers and acquisitions. In 1980 B&Q bought
Because of the acquisition Macy’s Inc. had racked up a good deal of debt and wanted to lower it to make their stock a better option. To do this they decided to sell the Lord and Taylor brand as well as the David’s Bridal stores (they came with the May Company) and its credit card business. With all of this done Macy’s Inc. went from 250 stores to 800, lowered their debt, and became a national brand.
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had
The company will release articles, findings, multiple reports and facts that will focus on unethical practices by Global Tel Link (GTL). GTL is a provider of inmate communication systems. Securus Technologies released the first of a series of investigative reports on GTL. Richard A. Smith, who is the Chief Executive officer at Securus Technologies, termed the malpractices by GTL as
Difficulty in finding similarities in markets or operational capabilities; Tata has more than 100 operating companies in seven main business groups doing business in 80 countries: chemicals, information systems and communications, consumer products, energy, engineering, materials, and services. It’s difficult to find similarities in markets or operational capabilities, so they need more effort to develop to different strategies for different markets especially for consumer products. More complex and challenging process of managing strategically it face.
They changed their strategy to customer service and a broader merchandise mix than the smaller local stores could match. They have continued to grow and are now the third largest retailer in Brazil.
Their strategy was about customer service rather than profit or revenue. The growth was built on creating new products for the existing target market.
TI is aware that its customers depend on the company to assist them innovate and get to market first. The company, therefore, drive toward
Win-win strategy: DoCoMo achieved to create a system that formed a win-win situation for both the developers and the subscribers.
More sound research in to partners during ongoing partner crises, and also with competitors, obviously with ex TTSL employees establishing TCC, there could have been a relationship developed so that it didn’t come to years of waiting etc
Tata Power Delhi Distribution Limited (TPDDL) is a Public Private Partnership of The Government of NCT Delhi and Tata Power Company Limited (Tata Power) came into existence in 2002 as a result of power sector reforms in the financially weakening power distribution sector in the Delhi. TPDDL faced a variety of challenges ranging from operational efficiency to commercial viability. Instead of going the traditional way TPDDL chose
Tata Motors limited shortly named as TELCO (Tata engineering and Locomotives), which is worldwide and their product are manufactured according to the customer preference like commercial cars, sports cars, vans, trucks, buses, military vehicles and construction equipments.
The company had ambitious objectives with their own retail units, having as an objective to open three hundred stores, but the company realized that retail stores were a distraction to management making harder to focus in their core business and damaging the relationship with their main retailers, making clear that the company was struggling on creating profits in products that were not part of their core business, the strategies and objectives needed to be adjusted in order to turnaround the decrease in sales and profits of the