ntt docomo Essays

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A STUDY GLOBAL MARKET ENTRY
WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED

NTT DOCOMO, Inc. is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 46 million people subscribing to FOMA, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo, London and New York stock exchanges.
NTT DOCOMO has a global
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The advantages of the partnership with TTSL as identified by NTT DOCOMO are as follows:
TTSL is a part of Tata Group which is the largest conglomerate in India with a very strong sense of reliability and trust.
With the GSM services roll out in 2009, TTSL would be able to acquire a larger number of subscriber bases.
DOCOMO’s involvement in terms of technology or operation know-how, can lead to enhanced enterprise value and enterprise growth.
In each given circle, TTSL has been granted very high ratings for quality. In terms of maintenance and technology, it has been ranked among the top by Telecom Regulatory Authority of India. DOCOMO has sent a team of experts to do a market survey and they also have given a positive feedback on the expertise of TTSL.
TTSL has a very large pool of some 1500 technological experts primarily engineers. They made investment in infrastructure such as facilities and human resource which gave them the ability to make their own assessment.
TTSL already had the CDMA facilities, and when the GSM was rolled out the transmission part of the network could be shared and hence it was 30%-40% less costly.
They had more than 3500 exclusive or company owned stores and in a growing market the power of the network of stores was extremely strong. They had great potential as a sales network and it was possible also to expand more into the rural areas going forward. And so it was possible to acquire
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