. How does an organization’s product mix relate to itsdevelopment of a product line? When should an enterprise add depth to its product line rather than width toits product mix?

Q: How has digital media changed consumer behavior?What are the opportunities and challenges that…

A: A consumer is an individual who will purchase goods and services from a brand. Understanding and…

Q: Explore how the Internet facilitates business buying and marketing.

A: The Internet has changed the manner in which organizations direct their tasks. The global…

Q: with any old Windows PC, Android phone, or even a Blackberry if you're using one. The earbuds,…

A: No business works in isolation. There are various business environmental factors influencing the…

Q: Using examples, compare the concepts of green marketing, socially responsible consumption, and…

A: Marketing and consumption, both are related to each other. Marketing is required to be implemented…

Q: Give definition and example to this consumer-oriented sales promotion 1. PRIZES

A: Consumer-oriented sales promotion is a pull strategy used by sellers to increase sales by increasing…

Q: A head hunter company has fixed costs of $57,000 per month and variable costs of $1000 per customer…

A: Here selling price is $1160.5 Variable cost = $1,000+ 9% = $1,090 Fixed cost = $57,000 Number of…

Q: What is the rfm model.

A: RFM Model is used in Modern customer relationship management. It means Recency, Frequency and…

Q: When you see damage to the packaging of a mobile phone you should damage the item out and place it…

A: Product shipping requires special care and attention. There are different regulations for packing…

Q: What are the differences among needs, wants and demand? Which one is the most important for…

A: Needs are the thing that can satisfy the basic requirements of the customer. For example - An…

Q: Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the…

A: Promotion of a Product or Product's Promotion: It is any significant method to run sales and raise…

Q: What are the activities or materials that a sales promotion consists?

A: Sales promotion is an irreplaceable element of the marketing mix. It is a marketing strategy in…

Q: What is the basic research?

A: What is very complicated and humans are curious beings. We thrive on curiosity. To survive in this…

Q: Define digital media, digital marketing, and electronic marketing.

A: Significance of marketing: 1.Customer loyalty and repeat purchases are fueled by a high level of…

Q: Define creative selling.

A: Selling is a process in which transaction takes place between seller and buyer. In selling, goods…

Q: What is the first step of developing an effective integrated marketing communications campaign? O a.…

A: Integrated Marketing Communication (IMC) can be defined as a process used to integrate marketing…

Q: What are the common categories of sales support personnel?

A: The salesforce develops trust with customers. Sales spokespeople also serve to re-engage earlier…

Q: Compare and contrast manufacturer brands, privatedistributor brands, and generic brands.

A: A brand is a special image created by the company in the market. This image will be created through…

Q: The CEO asked you to write a report on factors that may affect the distribution of their vegetables…

A: The vegetables belong from the FMCG category. The vegetables are of perishable nature and hence need…

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Marketing is a vast activity including my areas like segmentation, tarketing, branding, pricing,…

Q: Which of the following would not be within the scope of marketing activities in a company? O a. All…

A: The scope of marketing is wide and broader as it starts with the identification of the problem and…

Q: How do marketers attempt to shape consumers’learning?

A: Promotion techniques are effectively used by marketers to get the attention and interest of…

Q: How do the pricing strategy, environmental forces, business practices, and cultural values…

A: Marketing is the process to create exchange with the customers. It is a primary activity for any…

Q: What is environmental management?

A: Environmental Monitoring can be elucidated as the process of scanning the business environment in…

Q: What is an undifferentiated strategy? Under what conditions is it most useful? Describe a present…

A: Undifferentiated strategy is a strategy used for selecting target market. It's usually the initial…

Q: How can marketers exploit the characteristics of theInternet to improve the product element of their…

A: The Internet has proved to be a great platform for numerous companies and marketers to improve their…

Q: healthcare fit in e-commerce and m-commerce

A: To begin with, e-commerce is altering the way consumers purchase healthcare items and how those…

Q: Explain the basics of foreign and domestic competition

A: The competitive environment has several competitors that a business faces, the size of the…

Q: 3. Michael Porter establishes three positioning strategies (also known as generic) that companies…

A: The three positioning strategies, also known as generic strategies, can be applied to products or…

Q: What is implementation?

A: To deal with the new challenges and business concerns, organizations need to monitor, assess, and…

Q: Explain the importance of service quality and explain how to deliver exceptional service quality.

A: Service quality is a measure of how an organization delivers its services compared to the…

Q: What is the significance of tangibles in servicemarketing?

A: In marketing, "tangible" refers to physical items that can be touched, seen, heard, or smelled.…

Q: What AI solutions are there in marketing?

A: Since you have asked multiple questions, we will solve the first question for you. If you want any…

Q: Convincing new customers to try your product for the first time is a lot less expensive than getting…

A: A company can stand in the long run only when it has the capacity to retain their customers. A…

Q: Critique the seven different ways consumers use digital media

A: Digital media is one of the most used ways in these modern days of a technology-led world. It helps…

Q: What is selective exposure?

A: Selective exposure in marketing tells customers to block or alter the notices that clash with their…

Q: Midnight Magic, a perfume manufacturing company, plans to release a new fragrance during the holiday…

A: Pricing is said to steps which are systemically performed to decide accurate price for the product…

Q: Describe how the characteristics of services influence the development of marketing mixes…

A: Marketing helps the company to build customers and the brand value. It is a vast topic including…

Q: What is consumer decision-making process?

A: The consumer decision-making process consists of five steps: need identification, information…

Q: What is co-branding?

A: Many businesses use co-branding to increase their customer bases, profitability, market share,…

Q: Which is not necessary when using bar codes in supermarkets? (A) Price on the shelf (B) Price on…

A: Barcode or barcode is a way to represent data in a visual, machine-readable way. Initially, barcodes…

Q: Develope a mission statement which in your opinion, would be suitable for the livestock wealth

A: The Livestock Wealth Organization is a kind of organizational body that permits those who do not…

Q: You are the owner of DDD Company. The company is engaged in providing services to telecommunication…

A: The company should first collect the account receivables before taking on any new projects.

Q: The Internet has had an impact on our culture.

A: The development and widespread usage of the internet have had a tremendous impact on culture.…

Q: Why is Internal Environmental Analysis critical?

A: External and internal variables combine to make up the organizational environment. To determine the…

Q: Explain market opportunity analysis (MOA)?

A: For an organization, it is highly s to significant to analyze the market trends within a particular…

Q: briefly explain the sources which you shouldn’t ignore as sources to know about  grievances of your…

A: A grievance is a feeling of being treated unfairly at work. It might occur as a result of job…

Q: What are the factors that affect a marketer’s choice of sales promotion method?

A: Company will create value for customers but it will require marketing activities to create exchange…

Q: What is a marketing-controlled information source?

A: Consumer behavior signifies about studying attitude and perception of customers about business…

Q: Briefly explain the 3 A's of active listening. Which Of the 3 main barriers to listening, which one…

A: Active listening is a practice of preparing to listen, to observe which oral and non-verbal messages…

Q: Discuss the importance of global marketing.

A: Marketing refers to analyzing the market and consumer needs and determining whether a company can…