What is the first step of developing an effective integrated marketing communications campaign? O a. designing an effective communication message O b. choosing the media type O c. selecting the message source O d. identifying the target audience
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- 3. An external communication that combines the look of an article with the focused message of an ad is a) a web page. b) a press release. c) a catalog. d) an advertorial.A successful public relations campaign begins ends with research. a. Why is research important in public relations campaign planning? b. As a campaign, explain the various research steps you would take towards obtaining a successful campaign.One of the goals in Communicating Bad News? Select one: a. Limit the scope b. Define the main idea c. Message clarity d. Outline content
- All marketing communications should be _____. a. directed to a particular target market b. created to achieve a specific objective c. b and c only d. clearly positioned e. a, b and c are correct1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently 2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…Part 2: Innovation and Creativity - You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign. - You must create at least TWO creative collaterals to support your campaign. - The collaterals could be banner, voucher, brochure, flyer, advertisement (print or video), event backdrop, newsletter, etc.
- Brenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to A) sales promotions. B) C) public relations. D) price reductions. E) direct marketing.Describe the type of media that might be most suitable for promoting: (a) tomato soup, (b) greeting cards, (c) a business component material, and (d) playground equipment. Specify any assumptions necessary to obtain a definite answer.Effective public relations functions can also promote your organisation, help communicateduring a crisis or defend its reputation from attacks people make on it in the media. Criticallyexamine the functions of public relations and how Tesla can integrate it to anticipate any badmedia backlash v
- Based on the information provided in the case only, do you think that Target has been effective in its use of advertising and public relations tools? How do these promotional tools help achieve Target’s primary communication objectives? Hint: For full credit, answer each of the two parts in the question above and provide support for your answer. In answering the second part of the question about how these tools help Target achieve its promotional/communication objectives, think about how Target’s advertising and public relations are contributing towards achieving Target’s objectives – individually and together.Public Relations efforts thrive on Plan and Strategy. You are the Strategic Communication Departmental Head of a Clothing company. Design an efficient strategic Public Relations Campaign Plan for your organization.In advertising, ______ is the measure of how many times the average person in the target market is exposed to the message. a. media points b. frequency c. impact d. reach What is digital marketing? a. Connecting and communicating directly with targeted consumers using media like TV and radio b. Promoting a business and its products over the internet using tools that drive traffic, leads, and sales c. Using traditional media like magazines to promote products, people, ideas, and activities d. Using the Internet to build premium offers and build and maintain strong local community relations