. Nowjuice, Inc., produces Shakewell® fruit juice. A planner has developed an aggregate forecast for demand (in cases) for the next six months.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
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8. Nowjuice, Inc., produces Shakewell® fruit juice. A planner has developed an aggregate forecast for demand (in cases) for the next six
months.
Month
May
Jun
Jul
Aug
Sep
Oct
Forecast 4,000 4,800 5,600 7,200 6,400 5,000
Use the following information to develop aggregate plans.
Regular production cost
$10 per case
Regular production capacity 5,000 cases
Overtime production cost
$16 per case
Subcontracting cost
$20 per case
Holding cost
$1 per case per month
Beginning inventory
Develop an aggregate plan using each of the following guidelines and compute the total cost for each plan. Which plan has the Page 499
lowest total cost? Note: Backlogs are not allowed.
a. Use level production. Supplement using overtime as needed.
b. Use a combination of overtime (500 cases per period maximum), inventory, and subcontracting (500 cases per period maximum) to
handle variations in demand.
c. Use overtime up to 750 cases per period and inventory to handle variations in demand.
Transcribed Image Text:8. Nowjuice, Inc., produces Shakewell® fruit juice. A planner has developed an aggregate forecast for demand (in cases) for the next six months. Month May Jun Jul Aug Sep Oct Forecast 4,000 4,800 5,600 7,200 6,400 5,000 Use the following information to develop aggregate plans. Regular production cost $10 per case Regular production capacity 5,000 cases Overtime production cost $16 per case Subcontracting cost $20 per case Holding cost $1 per case per month Beginning inventory Develop an aggregate plan using each of the following guidelines and compute the total cost for each plan. Which plan has the Page 499 lowest total cost? Note: Backlogs are not allowed. a. Use level production. Supplement using overtime as needed. b. Use a combination of overtime (500 cases per period maximum), inventory, and subcontracting (500 cases per period maximum) to handle variations in demand. c. Use overtime up to 750 cases per period and inventory to handle variations in demand.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing