..... 5. Harding Company expected sales to be 50,000 units in February, 45,000 in March, and 55,000 units in April. Each unit sells for $18.00 each. The following costs pertain to each unit: Direct labor Direct Materials Variable overhead Total fixed overhead $5.00 $3.00 $1.75 $45.000 a month Harding is considering an advertising campaign which will cost $15,000 per month from January to March and is expected to increase sales by 8% a month. At the same time Harding will reduce sales prices to $17.00 per unit while keeping costs steady. Required:

Entrepreneurial Finance
6th Edition
ISBN:9781337635653
Author:Leach
Publisher:Leach
Chapter4: Preparing And Using Financial Statements
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5.
Harding Company expected sales to be 50,000 units in February, 45,000
in March, and 55,000 units in April. Each unit sells for $18.00 each. The
following costs pertain to each unit:
Direct labor
Direct Materials
Variable overhead
Total fixed overhead
$5.00
$3.00
$1.75
$45,000 a month
Harding is considering an advertising campaign which will cost $15,000 per
month from January to March and is expected to increase sales by 8% a
month. At the same time Harding will reduce sales prices to $17.00 per unit
while keeping costs steady.
Required:
(A.) What will operating income be in each of the three months before the
advertising campaign?
(B.) If Harding goes ahead with the advertising campaign, how much would
operating income increase or decrease each month? Would you advise
them to go ahead with the campaign?
Transcribed Image Text:5. Harding Company expected sales to be 50,000 units in February, 45,000 in March, and 55,000 units in April. Each unit sells for $18.00 each. The following costs pertain to each unit: Direct labor Direct Materials Variable overhead Total fixed overhead $5.00 $3.00 $1.75 $45,000 a month Harding is considering an advertising campaign which will cost $15,000 per month from January to March and is expected to increase sales by 8% a month. At the same time Harding will reduce sales prices to $17.00 per unit while keeping costs steady. Required: (A.) What will operating income be in each of the three months before the advertising campaign? (B.) If Harding goes ahead with the advertising campaign, how much would operating income increase or decrease each month? Would you advise them to go ahead with the campaign?
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