1) Assume that you are a manager of one of the hotels in the UAE. As you know, UAE has an excellent weather from October to April, so the room occupancy rate is high during this period. However, the occupancy rate becomes low during the period from May to September due to the hot weather and this happens every year. Based on the above information: 1- What is type of demand state that you face in this situation? Explain it? 2- And explain how can you manage this demand state in detail? 2) In this course, you were requested to provide relevant recommendations to intensive growth strategies for a selected hotel of your choice in the UAE, write a report to explain each one of them and show their relevant recommendations as follows: 1- Market penetration strategy (explain and write recommendations) 2- Market development strategy (explain and write recommendations) 3- Product development strategy (explain and write recommendations) 4- Related diversification strategy (explain and write recommendations) 3) Explain the concept of customer touch points with application on your travelling from Dubai to Cairo with Emirates airlines. 4) Explain the concept of customer perceived value. Explain in detail how can a car manufacturer such as BMW maximize the value for its customers? 5) Assume that your laptop is not working properly, and you are planning to purchase a new one. Explain in detail the buying decision stages that you have to follow to buy a new laptop.
1) Assume that you are a manager of one of the hotels in the UAE. As you know, UAE has an excellent weather from October to April, so the room occupancy rate is high during this period. However, the occupancy rate becomes low during the period from May to September due to the hot weather and this happens every year. Based on the above information: 1- What is type of demand state that you face in this situation? Explain it? 2- And explain how can you manage this demand state in detail? 2) In this course, you were requested to provide relevant recommendations to intensive growth strategies for a selected hotel of your choice in the UAE, write a report to explain each one of them and show their relevant recommendations as follows: 1- Market penetration strategy (explain and write recommendations) 2- Market development strategy (explain and write recommendations) 3- Product development strategy (explain and write recommendations) 4- Related diversification strategy (explain and write recommendations) 3) Explain the concept of customer touch points with application on your travelling from Dubai to Cairo with Emirates airlines. 4) Explain the concept of customer perceived value. Explain in detail how can a car manufacturer such as BMW maximize the value for its customers? 5) Assume that your laptop is not working properly, and you are planning to purchase a new one. Explain in detail the buying decision stages that you have to follow to buy a new laptop.
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter9: Decision Making Under Uncertainty
Section: Chapter Questions
Problem 30P
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Transcribed Image Text:1) Assume that you are a manager of one of the hotels in the
UAE. As you know, UAE has an excellent weather from
October to April, so the room occupancy rate is high during
this period. However, the occupancy rate becomes low
during the period from May to September due to the hot
weather and this happens every year.
Based on the above information:
1- What is type of demand state that you face in this
situation? Explain it?
2- And explain how can you manage this demand state in
detail?
2) In this course, you were requested to provide relevant
recommendations to intensive growth strategies for a
selected hotel of your choice in the UAE, write a report to
explain each one of them and show their relevant
recommendations as follows:
1- Market penetration strategy (explain and write
recommendations)
2- Market development strategy (explain and write
recommendations)
3- Product development strategy (explain and write
recommendations)
4- Related diversification strategy (explain and write
recommendations)
3) Explain the concept of customer touch points with
application on your travelling from Dubai to Cairo with
Emirates airlines.
4) Explain the concept of customer perceived value. Explain
in detail how can a car manufacturer such as BMW
maximize the value for its customers?
5) Assume that your laptop is not working properly, and you
are planning to purchase a new one. Explain in detail the
buying decision stages that you have to follow to buy a new
laptop.
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